Spielwarenmesse: Rebuild The World LEGO Russia

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Rebuild The World LEGO Russia

06. April 2020 10:10 h

  • As part of the global campaign “LEGO Rebuild The World” LEGO Group in collaboration with Yandex.Market in Russia launched a project that conveys the idea that you can build the entire world out of LEGO bricks.

85 selected products of different categories were built, from household appliances and electronics, shoes and strollers, tires, and even toothbrushes. The goods are available on Yandex Market, and any shopper can test the campaign and view the LEGO brick version of the product. The team also built a program that would check the match between the builds and the original LEGO elements found in sets, so that the shoppers could not only see the builds, but also construct them on their own. The end results showcase so beautifully that you can build anything from LEGO bricks.



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