Spielwarenmesse: Rick Mischel joins Rainbow-owned Bardel to drive company's continued growth

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Rick Mischel joins Rainbow-owned Bardel to drive company's continued growth

12. July 2018 16:15 h:

By www.toysnplaythings.co.uk

Rainbow has appointed Rick Mischel as new CEO for Bardel Entertainment, the leading animation services provider in North America Rainbow acquired in 2015.

Rick Mischel is a renowned industry professional, with a strong background that includes executive positions at some of the world’s best-known companies in animation, games and family entertainment. As the new CEO of Bardel Entertainment, Rick will build on the company’s strong reputation for quality, creativity and innovation to develop a new business strategy by exploring new opportunities.

His industry background makes him uniquely qualified to bring forward the work of the company's visionary founders Delna Bhesania and Barry Ward, who are stepping away this year, and the ideal candidate to build on Bardel’s firm foundation of success. In the 30 years since its founding, Bardel Entertainment has become not only a leading company in its field and one of the leading animation service providers in North America, but also a multiple award-winner and a byword for quality. Bardel is now poised to make an even greater impact on the fast-growing and highly competitive animated television and feature film market, and Rick is perfectly positioned to lead the company’s supremely talented team to even greater successes.

Rick comes to Bardel from Sony Pictures Animation, where he served as a Producer leading SPA's initiative to develop existing intellectual property across all media, as well as securing new projects for feature film development. As Executive Producer, he played a major role in the successful launch of two Sony animated series based on the feature film hits Hotel Transylvania and Cloudy with a Chance of Meatballs. As Senior Vice President for Sony Pictures Imageworks, he launched and managed the animation/VFX facility for Sony Pictures Imageworks in Vancouver, working on the previously mentioned films, plus The Amazing Spider Man and The Smurfs.  

Prior to SPA, he was Executive Vice President of Technicolor, leading the business unit that specialised in the creation of digital assets for the games and the animation industry, as well as managing the joint venture with Dreamworks Animation in India. He has held a number of other high-profile roles across gaming, digital and IP.

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