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Rovio Entertainment will launch Angry Birds: BirLd Cup, a live-action hybrid series on the Angry Birds YouTube channel to celebrate the FIFA World Cup. The YouTube-exclusive series premiered on June 9, with new episodes airing every Wednesday and Saturday for the following five weeks through July 13. The episodes will also be featured on the YouTube Kids app beginning June 14.
Angry Birds: BirLd Cup stars two teams of kids, Team Red and Team Chuck, participating in a series of 10 challenges over 10 episodes. The team with the most points at the end of the season will be crowned the winner and awarded the BirLd Cup trophy.
The series partnered with UK-based Everton Football Club, whose players Wayne Rooney, Tom Davies, and Dominic Calvert-Lewin, as well as Turkish player Cenk Tosun, will be on-hand to teach the kids soccer tricks and skills while participating in challenges. Angry Birds is a sponsor of the Everton Football Club.