Spielwarenmesse: Smiffys announces new appointments

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Smiffys announces new appointments

14. September 2020 16:05 h

By toyworldmag.co.uk

  • Dress up manufacturer and supplier Smiffys has announced the promotion of Sharon Poulter to the role of licensing and marketing manager, as well as the appointment of Chris Isitt as licence consultant.

In her prior role of marketing manager, which she held for three years, Sharon worked closely with the licence team and licensors developing marketing plans, including promotions and advertising. In her new role, Sharon’s extra responsibilities will extend to the day to day management of the licence team and development of the portfolio, supporting Dominique Peckett, director of product and marketing.

Smiffys has further engaged Chris Isitt to consult with them on various aspects of the companies growing licence portfolio and business for EMEA.

Smiffys’ licensed portfolio features over 90 licensed properties from leading licensors, including Acamar Films, Hasbro, Mattel, Penguin, Roald Dahl, Sony, Universal and Viacom Nickelodeon.

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