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The Italian series is based on the popular European toy line, which first hit retail in 2005 and has since been adapted for TV around the world. Dubai-based Spacetoon, the free-to-air kids’ channel in MENA, is airing the most recent Gormiti series ahead of next month’s toy launch via ToyPro, sister company of Spacetoon.
ToyPro teamed with ALGT for the launch, with plans to bring a collection of Gormiti’s best-selling toys worldwide to MENA territories. Gormiti toys will include action figures for boys and girls based on characters which are said to have sold more than 500 million units across 50 countries globally. Additionally, the companies plan to bring accessories, apps, and video games to the market.