Spielwarenmesse: Sylvanian Families pop-up opens in Soho

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Sylvanian Families pop-up opens in Soho

17. October 2019 10:50 h

Epoch making toys opens the first pop-up shop for its traditional toy range in the heart of London

By tnp.media

  • A Sylvanian Families pop-up store has been opened by Epoch making toys in the heart of London.
  • The store, the first of its type from Epoch, is located on Brewer Street in Soho and will open daily from 19 October throughout the Christmas shopping period. until 5 January.

At the Sylvanian Families pop-up shop, fans of the miniature animal figures will have the chance to get their hands on Guardian Bear, an exclusive, limited-edition new Sylvanian Families character, in celebration of the shop’s London location.

The 45sqm retail experience has been designed to appeal to fans young and old and boasts a London-themed selfie corner and never-seen-before products, styled in new interactive display dioramas. There is also a performance area for Sylvanian characters, who will be popping in for regular meet and greets, plus additional complimentary activities to be announced during the residency.

Ahead of the global 35th anniversary of Sylvanian Families in 2020, Epoch hopes to attract new fans and reconnect with long-standing collectors through the pop-up, to drive demand during its key birthday year.

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