Spielwarenmesse: Target adds new space, more toys for holiday season

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Target adds new space, more toys for holiday season

18. October 2018 15:04 h

Target will dedicate nearly a quarter of a million square feet of new space to its toy business across 500 of its US stores

By toyworldmag.co.uk

According to a Reuters report, the retailer said on Tuesday that this is part of an effort to win more holiday sales.

The discount chain’s customers will also be able to shop more than 2,500 new and exclusive toys, Mark Tritton, Target’s executive vice president and chief merchandising officer told reporters on a call.

He acknowledged when rival seller Toys R Us went out of business earlier this year, the company saw an opportunity to work with vendors to sell a larger assortment of toys during the holiday and beyond.

Target’s moves come at a time when rival Walmart is also trying to win more toy sales. Walmart told investors on Tuesday it has permanently expanded space to stock toys in 235 stores and also added more merchandise.

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