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“At this current time, whether you’re a retailer or a supplier, with large or small budget pots, in the youth market, there is nowhere more effective or impactful versus ROI than TikTok, in terms of hitting key marketing metrics,” says Rob Lough, COO and co-founder of celebrated digital agency KidsKnowBest.
There's no doubt about it, TikTok is challenging the way content is integrated into today’s marketing mix. But how do you implement an effective campaign on the channel? Rob Lough shares some useful pointers.