Spielwarenmesse: The eCommerce Toy Story: How to win in the new Amazon-dominated toy market

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The eCommerce Toy Story: How to win in the new Amazon-dominated toy market

12. June 2019 17:00 h

The toy retail landscape changed dramatically when industry giant Toys"R"Us closed in 2018. A Profitero survey conducted in May 2019 reveals that Amazon is now second only to Walmart as the top destination for U.S. toy shoppers.

In The eCommerce Toy Story, Profitero outlines the strategies and tactics designed to help toys & games manufacturers win in this new Amazon-dominated toy market.

 

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