Spielwarenmesse: The Entertainer appoints new country manager for POLY

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The Entertainer appoints new country manager for POLY

25. June 2020 09:54 h

Pablo Badia will lead the growth of the POLY brand in Spain and in other parts of Europe

By tnp.media

  • TEAL Group Holdings, the group behind The Entertainer, the fastest-growing, family-owned high street toy retailer in the UK, has appointed Pablo Badia as country manager for POLY, its chain of 44 toy stores in Spain.

Badia has broad and extensive experience in leading senior teams at global brands such as Massimo Dutti, Camper, Carolina Herrera and Karen Millen as well as Children Worldwide Fashion (CWF), where he was country director for the south of Europe and acquired a wealth of knowledge and experience in identifying opportunities for brands to grow their global presence.

TEAL Group Holdings acquired POLY in December 2018 and has spent the past 18 months stabilising the existing business by streamlining processes and efficiencies, replenishing the stores with relevant stock and supporting the existing team to rebuild the POLY brand with its customers. The appointment of Badia comes as the group prepares to move into the next phase since the acquisition and plan to actively grow the brand in Spain and other parts of Europe.

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