Spielwarenmesse: The Toy Foundation helps kids and families in need during the COVID-19 pandemic

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The Toy Foundation helps kids and families in need during the COVID-19 pandemic

23. June 2020 10:10 h

By Kristin Morency Goldman, senior communications specialist, The Toy Association

The Toy Foundation - the philanthropic arm of the North American toy community — has delivered the magic of play to millions of kids in vulnerable situations through industry-wide toy donations and cash contributions for nearly two decades. With the current pandemic significantly impacting communities in need and with new research uncovering the many benefits of play for kids and adults alike, The Toy Foundation has committed to broadening its mission to serve more children and families by meeting their essential needs now and supporting their resilience and recovery. Ellen Lambert, interim executive director of The Toy Foundation, outlines the nonprofit’s upcoming plans and explains why a new direction was imperative.

toybook.com

 

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