Spielwarenmesse: Tough times, tough people - ASTRA members take on COVID-19

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Tough times, tough people - ASTRA members take on COVID-19

23. June 2020 09:20 h

By Kimberly Mosley, President, American Specialty Toy Retailing Association (ASTRA)

Weathering the rough times is nothing new for the retailers, manufacturers, and sales representatives who are members of the American Specialty Toy Retailing Association (ASTRA). Nimbleness is part of the ASTRA entrepreneurial DNA. Without lumbering, corporate hierarchies and with an ear to the ground in our local communities, we have always prided ourselves on our ability to make quick changes when the competitive environment demands it.

In the past, our ASTRA community has weathered the onset of new technology, 9/11, the financial collapse in 2008, sales tax equity, and concerns about toy safety. Who knew that a virus could make our past disruptions look like child’s play in comparison? But the word from the ASTRA frontlines is that the bulk of our members are hunkering down and playing for keeps.

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