Spielwarenmesse: Kids@Play to distribute YuMe Harry Potter collectibles in UK

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Kids@Play to distribute YuMe Harry Potter collectibles in UK

21. February 2020 12:35 h

By toyworldmag.co.uk

  • Series One of the range is set to launch in spring 2020.

YuMe Toys, from Maxx Marketing, in partnership with Warner Bros. Consumer Products, has announced it will be launching a wizarding world inspired collectible range in spring 2020: Harry Potter Magical Capsules. Kids@Play will be the distributor of the new range to the UK market.

The Harry Potter Magical Capsules line brings the unboxing and collecting experience to a whole new level. The first in a global roll out of multiple series per year, Series One consists of ten blind collectible capsules sculptured in the likeness of Hogwarts School of Witchcraft and Wizardry’s iconic crest, each containing seven surprises to collect, play and display. At its centre, in a secret chamber, each capsule hides a character from the wizarding world. Through a unique unboxing mechanism that incorporates colour-coded, heat-reveal and water-reveal hidden messages, consumers will embark on a mystery journey of discovery to uncover which surprise character is hidden within each capsule.

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