Spielwarenmesse: Trends UK taps Hey Duggee for electronic learning toys

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Trends UK taps Hey Duggee for electronic learning toys

19. September 2019 11:10 h

Licensing partnership with BBC Studios will see launch of Hey Duggee learning tablet and flip phone next spring

By tnp.media

  • Trends UK is teaming up with BBC Studios on a new licensed range of electronic learning toys tied to the hit series Hey Duggee.

The new range will include a learning tablet and flip-up phone, featuring Duggee and his squirrel friends Tag, Betty, Roly, Happy and Norrie, each with an educational element, developing communication skills and helping children to recognise colours, numbers, shapes and letters. The toys will be available in-store and online from spring 2020.

Hey Duggee consistently ranks as one of the top three programmes on CBeebies and received over 50 million iPlayer requests in 2018. The Toothbrushing Badge is currently the most watched episode of 2019 for children’s titles.

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