Wednesday to Sunday!
31 Jan – 4 Feb 2018
Toys"R"Us Canada appears to not be shying away from marketing spend this year, having signed a three-year sponsorship deal with the Canadian baseball team, the Toronto Blue Jays.
The national campaign will include family activations, birthday celebrations and key marketing promotions, as it looks to drive engagement with kids and families across the region.
Throughout the seasons, kids and families at Blue Jays home games will get to experience a Toys"R"Us Canada family fun zone, featuring interactive family themed activities. There will also be Toys"R"Us Canada outdoor festival activations at select games during the summer months and regular mascot appearances with Toys"R"Us Canada's Geoffrey the Giraffe.
Toys"R"Us Canada will play a major role in ACE's Birthday Bash, helping celebrate the Blue Jays mascot's birthday over a weekend in July. The company will also support an exclusive birthday party for Jr. Jays Club members, as well as host mascot appearances at Toys"R"Us Canada stores each season.
The sponsorship also includes key marketing activations for Toys"R"Us Canada including behind home plate signage, digital media programmes, player birthday social media campaigns, game giveaways and special gift inserts.