Spielwarenmesse: UK: Kids’ commercial TV viewing up 70% amid lockdown

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UK: Kids’ commercial TV viewing up 70% amid lockdown

25. March 2020 11:25 h

By tnp.media

  • Generation Media provides insight into growing kids’ content viewership and what that means for toy advertisers as the UK’s lockdown continues.

Experts at Generation Media share an exclusive look at rapidly rising kids' content viewing figures as the UK heads fully into lockdwon, charting the trend across Europe, early figures in the UK and what it means for toy advertisers in the UK, who could see enormous benefits to ROI as screen time and viewership continues to rise.

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