Spielwarenmesse: UK: Local shopping and family time will prosper this Christmas

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UK: Local shopping and family time will prosper this Christmas

29. September 2020 15:50 h

By www.toynews-online.biz

  • High street shops could be in for a festive season despite the looming threat of further lockdown restrictions at the hands of coronavirus across the UK, after all, as new research from Beano Brain, the insights agency from Beano Studios, cites local shopping as a key trend for this Christmas.

In its latest research, Beano Brain has found that half (51 per cent) of UK families with children aged seven to 11, have already started planning their Christmas celebrations, while two thirds of kids admitted to being just as, or even more, excited about the big day this year, despite the growing threat of coronavirus in the UK.

Beano Brain has been tracking the daily behaviours and sentiments of Gen Alpha, Gen Z their parents since mid-March to identify and assess the impact of the unprecedented global events of 2020.

The study so far has included direct to kids quantitative research with more than 3 million UK aged seven to 14 through the Beano Brain Omnibus and over 150 hours of qualitative interviews and tasks with its longitudinal Trendspotter kids, teens and parents panels.

The Beano Studios division goes on to detail that almost a third (30 per cent) of UK kids had already started writing their Christmas lists by the third week in September, and one in four (23 per cent) expect to have a much bigger say in deciding how family celebrations will go this year.

This increase in influence is likely down to the increased time families are spending together, Beano Brain has suggested. It’s recorded that now days half of families (51 per cent) with children aged seven to 11 eat their evening meal together with nearly two-fifths (39 per cent) doing it more since lockdown.

As a result, Family Time has emerged as a key trend for 2020. Following the huge surge in family quizzes in the Spring, Christmas 2020 promises another influx along with a second surge in family baking, cooking and boardgames, said Beano Brain’s research.

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