Wednesday to Sunday!
31 Jan – 4 Feb 2018
Centrepiece to the multi-faceted campaign is the first TV advertising activity celebrating the BRIO World. The heavyweight broadcast campaign began at the start of November and will run throughout the countdown to Christmas.
Two spots have been developed, with one showcasing the BRIO World Railway Starter Set and the second putting the spotlight on the brand’s interactive offering, Smart Tech. Both aim to capture kids’ imaginations with a combination of real world and CGI animated elements interwoven.
The roll out of the new BRIO creative will complement other elements of the marketing campaign which takes in consumer events, store activations, print partnerships, online and public relations. All will continue throughout the final quarter.