Spielwarenmesse: UK: Simba Smoby social media drive proves a success

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UK: Simba Smoby social media drive proves a success

30. September 2020 09:55 h

By toyworldmag.co.uk

  • Since summer 2020, the company has been communicating with consumers via its dedicated new UK Instagram and Facebook channels.

The team at Simba Smoby Toys UK says it’s made 2020 a ‘pivotal year’ by heightening consumer awareness and loyalty via its UK social media channels, and reaching out to parents through influencers, celebrities and online media. Previously, all social activity was handled through the HQ in France but, since summer 2020, the company has been communicating with consumers via its dedicated new UK Instagram and Facebook channels.

High profile mums and celebrities, including Helen Flanagan and Amy Childs, have also raised awareness of Smoby with a series of posts about key lines such as the Chef’s Corner Restaurant. The company is also running a two-month-long sponsored role-play feature on Mumsnet throughout September and October.

The response has been very positive, with high levels of engagement and millions of impressions recorded in just three months. Tens of thousands of clicks to retail have also been achieved, helping to raise awareness of what the brand has to offer at the point of sale.

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