Spielwarenmesse: U.S. toy industry grew 22% in April

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U.S. toy industry grew 22% in April

22. May 2020 09:03 h

The COVID-19 pandemic continues to skew sales numbers as families stay at home

By toybook.com

According to The NPD Group, overall sales for the U.S. toy industry grew 22% in April. This number may come as a surprise given that overall retail sales fell off a cliff to hit historic lows last month. According to numbers released by the U.S. Census Bureau, the National Trade Federation (NRF), and Dow Jones, retail sales dropped somewhere between 12.3% to 16.4% in April.

The sales boom, according to NPD, comes from the outdoor and sports toys supercategory, which spiked 51% versus the same period last year to make up 53% of total growth last month.

Within outdoor and sports toys supercategory, NPD says that sales in pools grew 161%, followed by a 107% boom in skate/skateboards/scooters, an 81% surge in playground equipment, a 78% increase in ride-ons, a 47% jump in water/sand toys and accessories, and a 25% uptick in sports activities and games.

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