Spielwarenmesse: Wicked Cool Toys welcomes Herb Mitschele

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Wicked Cool Toys welcomes Herb Mitschele

03. January 2018 12:38 h:

Herb joins US leadership team as Executive Vice President of Global Sales & Operations

By www.toysnplaythings.co.uk

The US arm of Wicked Cool Toys has expanded its executive leadership team with the addition of toy industry veteran, Herb Mitschele, as Executive Vice President of Global Sales & Operations.

Herb has enjoyed a storied career with top toy manufacturers and most recently as Chief Executive Officer and Co-Founder of Shodogg, a software company based in NYC. Prior to Shodogg, he has held the positions of Chief Operating Officer at CDI, a division of toymaker Jakks Pacific, and VP of International Sales at Playmates Toys, where he helped re-launch the Teenage Mutant Ninja Turtles toy brand internationally and built the business to become a top notch performer in over 40 countries.

Herb has also been involved with many of the toy industry's top brands, including Matchbox and Disney Princess, and helped launch hundreds of industry leading products throughout his career, including Tekno the Robotic Puppy while at Toyquest, which went on to win Toy of the Year.

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