Spielwarenmesse: WWE appoints Sarah Cummins senior vice president, consumer products

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WWE appoints Sarah Cummins senior vice president, consumer products

11. January 2019 11:56 h

By toybook.com

WWE appointed Sarah Cummins as senior vice president, consumer products. Cummins will oversee the implementation of WWE’s global consumer products business, including licensing, e-commerce, venue sales, home entertainment, and publishing. At retail, WWE is a $1 billion global brand annually, with partnerships for the creation of products including toys, video games, collectibles, and more.

Cummins brings more than 25 years of marketing, licensing, media, and business development experience to WWE. She was head of business development amd strategic partnerships at New York Road Runners Inc., where she led the organization’s sponsorship, media distribution, and licensing efforts. She also spent more than 15 years at the United States Tennis Association (USTA), most recently as managing director, overseeing retail development and operations for the U.S. Open Tennis Championships.

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