Spielwarenmesse: YouTube unveils new shoppable content function

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YouTube unveils new shoppable content function

20. July 2020 10:10 h

Advertising has strongly shifted to digital, and due to prolonged store closures, product discovery is now part of a performance advertising. 70% of people say they bought a brand as a result of seeing it on Youtube platform. In order to facilitate this even further, Youtube announced Video action campaigns, a simple and cost-effective way to drive more conversions across YouTube.

It automatically brings video ads that drive action to the YouTube home feed, watch pages, and Google video partners, all within one campaign. This will help shoppers not to jump between Search and YouTube to find new information that influences what to buy.

In order to help business understand where the conversions comes from and provide more transparency around shoppers P2P, YouTube is included in Google Ads attribution reports. Attribution reports can provide insight into how budgets can be allocated to maximize impact across YouTube, search and shopping campaigns.

blog.google

 

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