Spielwarenmesse: ZAG, ON Kids & Family tap WildBrain Spark for ‘Power Players’ YouTube expansion

Choose language

 

ZAG, ON Kids & Family tap WildBrain Spark for ‘Power Players’ YouTube expansion

22. September 2020 10:55 h

By toybook.com

  • ZAG and ON Kids & Family (Mediawan Group) appointed WildBrain Spark to manage the YouTube presence for Power Players.

Power Players, which debuted on Cartoon Network in the U.S. and is now available on Netflix, uses CGI-hybrid animation to tell the story of Axel, a 9-year-old boy who transforms into a living 6-inch superhero action figure, and his unlikely team of toy heroes created by his uncle — a former toy inventor that owns a toy repair shop.

Under the new agreement, WildBrain Spark will handle YouTube distribution of episode clips and webisodes and execute a paid media campaign for English-speaking audiences globally across the official Power Players YouTube channel.

A full toy line from ZAG Lab and Playmates Toys is available at Walmart, Target, and Amazon in the U.S.

Read more

 

Newsletter

Stay informed with trends and developments of the toy market. Register for one of our newsletter.