Spielwarenmesse: Toy fair Nuremberg

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Spielwarenmesse® worldwide


Business meets Spirit of Play

The threads of the international toy markets come together in Nuremberg every year. Famous brands, original start-ups, buyers from large chains, independent retailers and many media representatives make the Spielwarenmesse® the most important event of the toy industry. The world-leading fair is where decisive business contacts are made, the coming year’s trends are born and the latest information is exchanged. And everywhere there’s a large portion of enthusiasm in the air: experience the Spirit of Play at the Spielwarenmesse® in Nuremberg!

Spielwarenmesse 2017

Fair facts

31 January – 4 February 2018

daily from 09:00 to 18:00
from 09:00 to 17:00 on the last day

  Presale Ticket desk
One-day ticket 19,00 € 30,00 €
Permanent ticket 38,00 € 55,00 €

Exhibition Center Nürnberg
Messezentrum 1
90471 Nürnberg, Germany


German-Australian Chamber
of Industry and Commerce
Anja Kegel
Suite 6.01, Level 6
8 Spring Street
AU-Sydney, NSW 2000
Telephone: +61 2 8296 0405
Fax: +61 2 8296 0411
e-mail: Anja.Kegel@germany.org.au

Discover at Spielwarenmesse®

  • 2,850 exhibitors from over 60 countries
  • including 815 exhibitors not present at any other fair
  • 73,000 visitors from more than 120 countries
  • including 20,000 visitors who only attend the Spielwarenmesse®
  • 1 million products
  • 100,000 new products


From robots to RC products to augmented reality - the development of technological toys is fast. The activity area Tech2Play in Hall 4A offers these four categories: Robot Toys, Virtual Play, RC Toys, Electronic Learning. The various categories featured in the promotion area encourage visitors not only to browse but also to get involved.

Find out more about Tech2Play.

The trend scouts for the Spielwarenmesse® travel the whole world. Their feeling and knowledge form the basis for the international trend platform: the TrendGallery. This attraction in hall 3A presents the most important future trends in the toy industry in a clearly structured form.

Find out more about the TrendGallery

This coveted award is presented annually to innovative new products at the fair. The ToyAward attracts media attention and enables the winners to highlight their products in the trade.


Here top experts present valuable know-how for your everyday business. Free short presentations give you an outlook on markets and developments and practical marketing and sales tips. The changing topics each day are illustrated with practical examples.

More information on the Toy Business Forum

More than toys
Fashionable Articles
Baby and Infant Articles
International Pavilions
ToyCity Nuremberg
Toy Business Forum

Buying tickets

Are you a trade visitor from the toy industry? Then visit the industry’s most important international event. We look forward to seeing you.

Please select your country:

Your local contact

We help Australian companies that would like to exhibit their products at the Spielwarenmesse® or attend the fair as visitors.

If you would like

  • general information about the Spielwarenmesse®
  • help with planning and organizing your presentation at the fair
  • entrance tickets or fair catalogues
  • information on travel facilities and local accommodation
  • information about the exhibition city Nuremberg
  • visitor brochures and information

please contact us. 

German-Australian Chamber
of Industry and Commerce
Anja Kegel
Suite 6.01, Level 6
8 Spring Street
AU-Sydney, NSW 2000
Telephone: +61 2 8296 0405
Fax: +61 2 8296 0411
e-mail: Anja.Kegel@germany.org.au

We help you to international success

Spielwarenmesse eG

Your partner for successful fairs worldwide.

Kids India

The fair experience in one of the
largest markets in the world.

Kids Turkey

The exhibition in the booming
region on the Bosporus.

Kids Russia

The toy fair for the Russian-
speaking countries.



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