Your visitor marketing - free tools
Use our free tools included in the media package - from invitation vouchers to the banner generator
Successful trade fair preparation determines the success of your appearance at Spielwarenmesse 2026. As an exhibitor, you already have access to professional marketing services that are automatically included in your media package.
From strategic customer invitations to professional advertising banners and optimal event planning – use these free tools to set the course for your success even before the trade fair.
No additional costs, no effort, ready to use immediately.
Customer invitations: Plan your trade fair appointments strategically
Successful trade fair preparation begins with proper visitor planning. Instead of hoping for walk-in customers, you specifically invite your most important business partners and coordinate concrete appointments in advance.
Use your competitive advantage: Only 55% of exhibitors actively used customer invitations in 2025. Be among the strategically thinking exhibitors and specifically secure the most important visitors for your stand.
Use your free contingent of invitation vouchers from the media package:
- Up to 50 m² stand area: 50 vouchers
- Up to 100 m² stand area: 100 vouchers
- From 101 m² stand area: 200 vouchers
Use our communication kit with professional templates, logos and text modules for your invitations. This makes implementation simple and efficient.
Banner generator: Promote your participation professionally
Early promotion of your participation is part of optimal trade fair preparation. With the banner generator from your media package, you create individual, brand-compliant advertising banners with your hall and stand number.
The banners are available in three formats and are ready to use immediately for your website, email signatures and social media channels. This way you draw attention to your stand even before the trade fair.
Event calendar: Make your stand events visible
Are you planning special actions, product demonstrations or events at your stand? The official event calendar of Spielwarenmesse helps you with optimal trade fair preparation.
Log into Spielwarenmesse Digital and check if you have access to the Content Manager. As person responsible for the trade fair stand (marketing, sales or management), you can enter your stand events here.
No access? Contact the trade fair contact person of your company or contact us.
