Event tips for toy experts
January 2026
NRF 2026: Retail’s Big Show
January 11 – 13, 2026 (New York, USA)
From January 11 to 13, the NRF 2025: Retail’s Big Show will take place in New York City. The event brings together professionals from the global retail industry and offers numerous opportunities for networking and discovering innovations. This year, the NRF will present the new AI Stage for the first time, featuring an extensive program with sessions on the latest developments and applications of artificial intelligence in retail.
Organizer: General Counsel National Retail Federation
Hong Kong Toys & Games Fair
January 12 – 15, 2026 (Hong Kong, China)
The Hong Kong Toys & Games Fair is one of the most important industry events in Asia for manufacturers, buyers, and experts. Each year, the fair serves as a dynamic platform where exhibitors from around the world present the latest trends and innovations in toys, games, and leisure products. Special highlights such as the Brand Name Gallery, Kidults World, and Smart-Tech & Games underscore the industry’s innovative strength.
Organizer: Hong Kong Trade Development Council
London Toy Fair
January 20 – 22, 2026 (London, UK)
At the Toy Fair, the trade show for toys, games, and hobby products in the United Kingdom, around 260 companies present their latest products and developments. Established international brands, innovative start-ups, and independent creatives offer a comprehensive overview of the toy and games market. Trade visitors gain valuable insights into an industry characterized by creativity, innovation, and diversity.
Organizer: The British Toy & Hobby Association
Spielwarenmesse
27. - 31. Januar 2026 (Nürnberg, Deutschland)
On January 27, 2025, the Spielwarenmesse will celebrate its 75th anniversary in Nuremberg. As the leading international trade fair for toys, hobbies, and leisure products, it is the central meeting point for industry professionals from all over the world. More than 2,000 exhibitors from over 60 countries present their latest products and innovations. The fair brings together renowned brands and emerging start-ups, and with the Toy Business Forum and Specials, it offers valuable insights into market developments and tomorrow’s trends. For its 75th anniversary, the industry celebrates the unifying Spirit of Play with special anniversary activities—one of the many reasons why the Spielwarenmesse is so highly valued.
Everything at a glance:
To the focus topics
To the programme
Buy tickets now and join the celebration!
Organisator: Spielwarenmesse eG
