ToyTrends 2026
Trends that inspire
Discover the ToyTrends 2026! The international 12-member TrendCommittee of Spielwarenmesse has identified two groundbreaking trends for 2026 after intensive research: AI Loves (to) Play and Creative Mindfulness. At the central location of the fair "Mitte," you can experience the most exciting toy innovations hands-on in the Special ToyTrends area, try them out, and feel the impulses that are driving our industry forward.
Get inspired by AI technologies that are redefining play and creative approaches to greater mindfulness.
The ToyTrends of Spielwarenmesse provide retailers with guidance and an outlook on trends that they should definitely keep an eye on for their business success.
The following criteria must be met for a trend to become a ToyTrend:
- Mid-term industry trends that will influence the toy industry in the coming years
- Media relevance: Forward-looking media are already discussing our trends. After all, a trend that is not communicated does not exist
- Optimal timing: We showcase the trend when it is not yet everywhere, but has already been picked up by the first manufacturers
- International relevance: Our trends are relevant across countries and not just focused on a specific market
- Mass appeal: The trend must have the potential to spread and be strong enough for the mass market
The Trend Committee has been in the press
In its November issue, Spielzeug magazine writes in its ‘Follow-up’ column: Between high-tech and craftsmanship: why the 2026 ToyTrends are perfectly suited to today's world.
Two trends that, at first glance, could hardly be more different yet both aim to inspire children and adults to play. With 'AI Loves (to) Play' and 'Creative Mindfulness', the TrendCommittee of Spielwarenmesse eG once again demonstrates its keen sense of social trends and emerging needs. ...
das spielzeug 24 Nov 2025
