Sustainable Collection
Make a statement for sustainability
Let your responsible toys be instantly recognisable! With the Sustainable Collection, you can put your sustainable products in the spotlight: directly at your own stand, digitally on Spielwarenmesse Digital, and in the official communications of the fair. Benefit from maximum visibility, target trade visitors with an interest in responsible innovation, and position your company as a pioneer in a sustainable industry.
Your benefits as an exhibitor
- Marking at your own stand:
Spielwarenmesse provides you with a special sign, allowing you to clearly and visibly highlight your sustainable products at your own stand as part of the Sustainable Collection. - Digital visibility:
All Sustainable Collection products are presented in a dedicated, clearly structured section on Spielwarenmesse Digital. This enables visitors to find sustainable products quickly and easily. - Additional highlight in the New Product Gallery:
If you book a paid placement in the New Product Gallery in Hall 3A, your product – if accepted into the Sustainable Collection – will also be specially marked there (according to the marking at your stand) as a sustainable highlight.
How to take part
- Submission:
Your product(s) by 24 November 2025 - Review and selection of products:
By Spielwarenmesse eG and the experts from STAC - Notification of acceptance or rejection:
By Spielwarenmesse eG by 19 December 2025
Selection criteria
- Environmentally friendly materials:
Use of natural, bio-based or recycled raw materials – for a reduced environmental impact. - Resource-efficient and durable design:
Less material used, more play value, and products designed to be reused, repaired, resold or recycled. - Sustainability along the value chain:
Environmentally conscious production, packaging, transport and retail – for the smallest possible ecological footprint. - Encouraging sustainable behaviour:
Toys that inspire families to make more conscious decisions in everyday life.
Your contact for Sustainable Collection
Do you have any questions or need support with your application? Our contact person will be happy to help you!
