Sustainable Collection
Make a statement for sustainability
Let your responsible toys be instantly recognisable! With the Sustainable Collection, you can put your sustainable products in the spotlight: directly at your own stand, on Spielwarenmesse Digital, and in the official communications of the fair. Benefit from maximum visibility, target trade visitors with an interest in responsible innovation, and position your company as a pioneer in a sustainable industry.
Your benefits as an exhibitor
- Marking at your own stand:
Spielwarenmesse provides you with a special sign, allowing you to clearly and visibly highlight your sustainable products at your own stand as part of the Sustainable Collection. - Digital visibility:
All Sustainable Collection products are presented in a dedicated, clearly structured section on Spielwarenmesse Digital. This enables visitors to find sustainable products quickly and easily. - Special highlighting in the New Product Gallery:
If you book a paid placement in the New Product Gallery in Hall 3A, your product – provided it is part of the Sustainable Collection – will also receive a special label as a sustainable highlight. (Please note that it must be the same product that has been selected for the Sustainable Collection – no variants or different versions.)
The Sustainable Collection marking is intended solely as guidance for trade visitors and the press during the course of the fair. It is not a label or certification mark for end consumer communication and must not be used as such outside of Spielwarenmesse.
How to take part
- Submission:
Your product(s) by 23 November 2026 - Review and selection of products:
By Spielwarenmesse Group and the experts from Sustainable Toys Action Consulting (STAC) - Notification of acceptance or rejection:
By Spielwarenmesse Group by 18 December 2026
Selection criteria
- Environmentally friendly materials:
Use of natural, bio-based or recycled raw materials – for a reduced environmental impact. - Resource-efficient and durable design:
Less material used, more play value, and products designed to be reused, repaired, resold or recycled. - Sustainability along the value chain:
Environmentally conscious production, packaging, transport and retail – for the smallest possible ecological footprint. - Encouraging sustainable behaviour:
Toys that inspire families to make more conscious decisions in everyday life.
Your contact for Sustainable Collection
Do you have any questions or need support with your application? Our contact person will be happy to help you!
