Trends including AI, Chinaisation and creator culture are shaping the future of the retail trade – with a specific focus on the toy industry.
Portraits of board game professionals, from inventors to ludologists, who have shaped board game culture in and around Germany. Read the book review…
Zebras instead of unicorns: Agnawool founder Agna Kurnatowska is banking on sustainable success with DIY felt kits for creative animal figures.
50 years of Lego minifigures: from a static design to a cult figure. Minifigs now outnumber people – a milestone built on the power of imagination.
Marco and Selina discuss ToyTrends 2026 and much more in our new podcast episode.
The most important dates for toy professionals worldwide. Save these events for November 2025.
The start-up scene is no petting zoo. Expert Steve Reece knows that unicorns and zebras need thick hides and awareness of their predators.
A.I. is also revolutionising the toy industry: smart technologies are optimising processes and creating interactive, AI-based toy experiences.
US tariffs are intended to bring production back home and present the global toy industry with complex tasks and decisions.
Smartek Toys – From company foundation to universal genius
Artificial Intelligence is revolutionising toys: AI loves toys is the ToyTrend 2026 presented by Spielwarenmesse in Nürnberg from January 25-31, 2026.
Creative Mindfulness – entering a state of flow: creativity as a key skill to counteract fast-paced lifestyles and digital distractions.
