Note for our trade fair visitors

Spielwarenmesse is a specialised trade fair. Tickets can only be purchased by registered trade professionals. Persons under 16 will not be admitted – excluding children up to 6 months.
Tckets are only available online and not be sold at the venue.
Please note: Suitcases, large bags and similar items that exceed standard hand luggage size must be left in the cloakroom.
Acquisition in return for payment with handover of products at the Spielwarenmesse (“over-the-counter sales”) is not permitted.

Menu
Suche

Experiential Marketing and Gamification – Why the World Needs More Fun

Lecture from the Toy Business Forum at the Toy Fair 2025

Using international examples and innovative approaches, it is shown how companies can creatively design processes and engage customers through gamification. This makes everyday tasks more exciting and redefines marketing.

About the speaker Daniel Pflieger

An entrepreneur by passion, Daniel Pflieger is a creativity expert who creates "playful" experience worlds. For him, the world is a giant playground. For over 15 years, he has been developing geocaches and treasure hunts for shopping and brand experiences, and also does plenty of other fun things.

To the presentation
Back to overview page