Experiential Marketing and Gamification – Why the World Needs More Fun
Lecture from the Toy Business Forum at the Toy Fair 2025
Using international examples and innovative approaches, it is shown how companies can creatively design processes and engage customers through gamification. This makes everyday tasks more exciting and redefines marketing.
About the speaker Daniel Pflieger
An entrepreneur by passion, Daniel Pflieger is a creativity expert who creates "playful" experience worlds. For him, the world is a giant playground. For over 15 years, he has been developing geocaches and treasure hunts for shopping and brand experiences, and also does plenty of other fun things.