ChatGPT Shopping: Threat or Game Changer?
Toy Business Forum presentation from the Spielwarenmesse 2026
Moving from search to discovery: Thanks to artificial intelligence, digitalization is taking customer interaction to a new level. “AI Kangaroo” Jürgen Kroder demonstrated at the Toy Business Forum how ChatGPT and similar tools are increasingly taking over the role of search engines. This is changing shopping behavior. Kroder provided an overview of the impacts companies need to prepare for.
About Jürgen Kroder
Jürgen Kroder, also known by his stage name "AI Kangaroo", is passionate about ChatGPT and other AI tools. He passes on his passion in a practical way - through training courses, workshops and in-depth guides. Jürgen Kroder also works as a marketing expert and specialist author focusing on digitalization and start-up business.
Toy Business Forum 2026
Be inspired by leading national and international speakers and learn all about the latest trends in the toy industry. With engaging presentations on topics such as AI, sustainability, and digitalization, we offer valuable insights and networking opportunities.
Learn more here: Spielwarenmesse | Toy Business Forum at Spielwarenmesse
