Toy Business Forum

Happy birthday, Toy Business Forum!

20 years of the Toy Business Forum live at the Spielwarenmesse - that's something to celebrate. And to mark its milestone birthday, the Toy Business Forum 2025 is taking off with a new, exciting concept. The name and the location in Hall 3A will remain the same. And, of course, the most interesting minds from a wide range of specialist fields will still be sharing their knowledge. But a completely new look, exciting talk formats and networking opportunities in a relaxed atmosphere will provide fresh new impulses.

Hot knowledge will be available in the mornings from 2025. The new PressDay Pitches format, live podcasts with captivating guests and the Exhibitors on Stage will provide inspiration. The presentation of the ToyAwards on Wednesday will be a special highlight. 

At lunchtime, the "Networking Break" invites you to snack and network at one of the numerous food trucks around the Toy Business Forum. And you might even meet one or two speakers there. In any case, there will be plenty of entertainment during the lunch break

In the afternoon, the second part of the lecture program will start at 1:30 pm. You will be surprised by new and interactive lecture formats. Trends, artificial intelligence, digitalization, sustainability, kidults and ToyTrends 2025 are the buzzwords of our programme. There is guaranteed to be the right thing for visitors, exhibitors and toy inventors.

Experience top international speakers at the new Toy Business Forum 2025. It has never been easier to gain new knowledge and network in a relaxed atmosphere.

You will find the complete program here from mid-November.

Presentations at Spielwarenmesse 2024 

For the time between now and the release of the new program, we offer you a look back at the presentations from 2024. Discover the exciting content and inspiring presentations from the past year.

Tuesday, 30 January, 2024


Reyne Rice: Emerging trends and technologies for 2024 and beyond

Philippe Guinaudeau: Life´s a Playground: Presentation of the international results of the Kidults study

Professor Dr. Ralph Blum: AI analysis of social media posts using the example of the creative brand FIMO

Sandra Franzke: Social media trend watch 2024 – where is the reach in 2024?

Wednesday, 31 January, 2024


Toan Nguyen: Kidults – endearing nostalgics or high-culture avant-gardists?

Nick Sohnemann: Highway to hell or future – looking to the future of the toy trade

Beatrice Köhler: A quick overview of the Google Business Profile

Sharon Keilthy: Sustainability is about to go mainstream in toys – are you ready?

Thursday, 1 February, 2024


Marylin Repp: AI in retail – who is doing what?

Christian Krömer: The use of AI in retail – our in-house experience

Benjamin Brüser: Technology and customers in retail: which digital tools make sense where?

Marc Fleer: Kidults in retail

Reyne Rice: Life’s a Playground – Toys for Kidsters, Kidults & Co.

Friday, 2 Februar, 2024


Reyne Rice: Emerging Trends and Technologies for 2024 and Beyond

Axel Dammler: Hunters & collectors, big kids & nerds

Patrick Klingberg: Improve marketing efficiency through daily use of AI

Benjamin Brüser: Trends in retailing 2025: who is buying what, where and how?

Saturday, 3 February, 2024


Tanya Sarakinis: Key growth opportunities for toy retailers

Christian Braun: What makes a toy a collectible and how do you keep it that way

Philipp Hagl: Influencer marketing in the toy sector – success factors for retailers

Christine Mengelée: Achieving success as a retailer with "active sustainability"

Markus Utomo: From the idea to the product: how AI is changing game and toy design