Fair profile
Experience the Spirit of Play at the key meeting point for the toy industry. As the largest and most important event of the year, the toy fair in Nuremberg brings together all international decision-makers. Well-known brands, trendy start-ups, buyers for major chains, independent retailers and large numbers of media representatives combine to make the Spielwarenmesse a unique event for all players in the toys and games market.
Fair facts
Date:
2. – 6. Februar 2027
Opening hours:
Tuesday to Friday, 9:00 am - 6:00 pm
Saturday, 9:00 am - 2:00 pm
Venue:
Messezentrum Nürnberg (Nuremberg Exhibition Center)
Messezentrum 1
90471 Nuremberg, Germany
We are attending Spielwarenmesse since 2019 and every year it's amazing – every year we're discovering a lot of different things, it's like goosebumps. You wait the whole year to go to this exhibition, find new suppliers and partners, and reconnect with old ones.
Salome Kutateladze, Founder, wishlist
The Spielwarenmesse is a sensational event. It is huge. It is overwhelming. It's incredible to meet so many new people.
Alexandra Ehrmann, Managing Director, History Heroes
We've been coming to Spielwarenmesse since 1996 – that's 29 years. It's incredible. Spielwarenmesse is still the most important toy show for us.
Henk van den Berg, Geschäftsführer
This is our first time exhibiting at Spielwarenmesse and it has been much better than we ever expected. We’ve met so many international visitors and received great feedback from potential customers. We are very happy and will definitely be back next year.
Magnus Tyrén, Representative Director
The Spielwarenmesse in figures*
- 2,313 exhibitors from 68 countries
- 175,000 m2 area
- 58,941 visitors from 123 countries
Die Spielwarenmesse ist eine reine Fachmesse. Aus diesem Grund kannst du nur dann Eintrittskarten kaufen, wenn du ein registrierter Fachbesucher bist. Kinder und Jugendliche unter 16 Jahren haben keinen Zutritt zur Messe – davon ausgenommen sind Kinder bis zum Alter von 6 Monaten in Begleitung eines zur Messe zugelassenen Teilnehmers.
* All figures refer to the Spielwarenmesse 2026.
