LicensingCon LATAM returns to São Paulo
LicensingCon LATAM will take place on August 12–13, 2026, in São Paulo and is set to be significantly larger this year. Due to growing demand, the event is moving to a bigger exhibition venue and expanding its exhibition space. Numerous companies from the licensing, retail, consumer products, entertainment, and creative industries are expected to attend.
Several new exhibitors
In addition to well-established licensors and brands, several new exhibitors will be participating, making the event even more diverse. This year's program will focus on key industry trends, including anime, Korean entertainment, sports licensing, and brand collaborations. The conference will also feature presentations and panel discussions covering market trends, consumer behavior, and the future of the licensing business.
Networking remains a central element
Networking remains a central element of the event. Participants will be able to schedule business meetings in advance and use the event platform to connect with potential partners. A guided retail tour of São Paulo will also be offered on the day before the conference, providing attendees with insights into the local market.
With its expanded format, LicensingCon LATAM continues to strengthen its position as a leading meeting place for the licensing and brand industry in Latin America, offering businesses valuable opportunities to build new partnerships and explore the latest market developments.