Mattel announced UK's first Hot Wheels Tiniest Team Principal

Mattel announced that eight-year-old George Norris has been named the UK's first-ever Hot Wheels Tiniest Team Principal. 

Selected from multiple entries submitted from around the world, George impressed the judging panel with his creativity, race-day instincts and passion for Formula 1 and Hot Wheels. The competition challenged young fans aged five to ten to demonstrate why they have what it takes to lead a Formula 1 team through original videos showcasing their imagination, engineering skills and love of racing. 

Once-in-a-lifetime experience

As the UK's inaugural Hot Wheels Tiniest Team Principal, George will receive a once-in-a-lifetime experience that puts him at the heart of both Hot Wheels and Formula 1. Together with his family, he will travel behind the scenes of the Hot Wheels and Formula 1 worlds, receive custom Team Hot Wheels race gear, collaborate with Hot Wheels designers to help create a one-of-a-kind Hot Wheels F1 die-cast car, contribute ideas for future Hot Wheels F1 liveries, receive the complete Hot Wheels F1 collection, and enjoy VIP access to the FORMULA 1 BRITISH GRAND PRIX 2026. 

Selected by a distinguished panel of judges

George was selected by a distinguished panel of judges including Formula 1President and CEO Stefano Domenicali, 2009 FIA Formula One World Drivers' Champion Jenson Button, Ted Wu, General Manager and Global Head of Vehicles and Building Sets at Mattel, and Hot Wheels designer Kristina Albrecht. 

Hot Wheels Tiniest Team Principal UK Winner, George Norris, said: “I can’t believe I won! I absolutely love Hot Wheels because you can build really fast tracks and race all of your cars on them. At the same time, I’m obsessed with F1, it's just so exciting. This is my first time at a Formula 1 race. It’s the best thing ever!” 

The Hot Wheels Tiniest Team Principal programme was launched to celebrate the next generation of Formula 1 fans by giving children the opportunity to step into one of motorsport's most exciting leadership roles - if only at 1:64 scale. 

Following today's UK announcement, the inaugural Hot Wheels Tiniest Team Principal winners from the United States and Mexico will be announced in the coming weeks. 

Source: https://corporate.mattel.com/news/mattel-announces-uks-first-ever-hot-wheels-tiniest-team-principal