Skechers launches Care Bears collaboration
Skechers has partnered with Cloudco Entertainment to introduce the new Skechers x Care Bears collection, combining the footwear brand’s comfort-focused designs with the iconic Care Bears characters. The collection, launched on June 30, is available for women and children through select Skechers stores worldwide and online.
Footwear inspired by beloved characters
The range features footwear inspired by characters including Cheer Bear, Funshine Bear, Good Luck Bear, Grumpy Bear and Friendship Bear. The designs incorporate colorful Care Bears-themed graphics and prints across several Skechers product lines, including Arch Fit Arcade and Skechers UNO for women, as well as S-Lights, Twinkle Toes, Skechers Uno and Foamies for children.
Growing popularity of nostalgia
According to Skechers President Michael Greenberg, the collaboration draws on the growing popularity of nostalgia and the Care Bears brand’s longstanding themes of love, unity and emotional security. Cloudco Entertainment’s Head of Global Licensing, Robert Prinzo, said the partnership brings together two family-oriented brands as Care Bears approaches its 45th anniversary.
The collection is aimed at both longtime Care Bears fans and younger consumers discovering the characters for the first time.