Double the Impact
How TV and Streaming Build Brands Together
The Podcast is only be available in german.
Episode 6 of the Spielwarenmesse Podcast is all about media, brands, and bold ideas. Selina and Marco dive into the shifting media landscape: Streaming or traditional TV? Or maybe both? What are people really watching – and how does it influence licensing strategies?
Also in the spotlight: brave marketing that gets noticed, provokes, and delivers. We spoke with the team behind Naughty Nuts about their viral social media presence. Just how much planning goes into those spontaneous TikTok hits?
And of course, Selina shares her impressions from BRANDmate 2025. What were the standout moments – and why did WDR head home with a pineapple in tow?
All this and more in the latest episode!
