Gen Alpha Takes the Lead

The Podcast is only be available in german.

In this episode of the Spielwarenmesse Podcast, Selina and Marco once again dive into the hottest questions shaping the industry. First up: Generation Alpha. Who will win the race for the youngest consumers in retail – and how does their buying behavior actually differ from Gen Z?

Also in focus: the challenges that arise as toys become increasingly connected and digital. How can safety and quality still be guaranteed? We asked the experts at TÜV.
Another topic on the table is micro-retailing – what’s really behind the term, and what role could this model play in the toy trade of the future?
And finally, we bring you exclusive insights from Stickflip: What hurdles do products face before launch, and how can companies tackle them smartly?