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Kidults: Diverse and Underestimated in the Market

Lecture from the Toy Business Forum at the Toy Fair 2025

The lecture "Kidults: Diverse and Underestimated" highlights a fascinating target group with great potential. Experts provide valuable insights into their purchasing behavior and the economic opportunities they offer for the market.

About the speakers Carol Rapp and Robin de Cleur

Carol Rapp initially worked at Kosmos, later at Asmodee, where she first took on marketing, then the management of the German branch, and ultimately the international marketing of the group. In 2022, she became Managing Director of Merz Verlag and now leads SPIEL Essen, the world's largest game fair.

Since 2014, Robin de Cleur has been working in communication and marketing in the board game world. The passionate player started at Asmodee and took on the role of Communication Director for SPIEL Essen in early 2023.

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