Sustainable Collection

With the Sustainable Collection, we provide a platform for sustainable toys and demonstrate how innovation and responsibility go hand in hand in our industry. Be inspired by products presented by our exhibitors that not only bring joy but also make a positive contribution to our environment and society.

What is the Sustainable Collection?

Product labelling at exhibitor stands
Look out for the special signage at the fair: it highlights products at exhibitors’ stands that are part of the Sustainable Collection. This makes it easy for you to discover sustainable highlights quickly and effortlessly.

Labelling in the New Product Gallery
Sustainable products that are part of the Sustainable Collection are also specially marked in the New Product Gallery in Hall 3A. This allows you to spot innovative and sustainable new products at a glance.

Digital overview
Anyone specifically looking for sustainable toys will find what they are looking for online – In the Sustainable Collection on Spielwarenmesse Digital, all selected products are gathered together and clearly presented.

Toy Business Forum
Dive deeper: The Toy Business Forum offers you exciting presentations and panel discussions on the topic of sustainability in the toy industry.

How are the products selected?

The Sustainable Collection showcases toys that stand out for their innovative and sustainable approaches. Our experts from Sustainable Toys Action Consulting (STAC) review and assess all products submitted by exhibitors according to clearly defined criteria. The following aspects are key:

• Environmentally friendly materials:
  Use of natural, bio-based or recycled raw materials – for a reduced environmental impact.
• Resource-efficient and durable design:
  Less material used, more play value, and products designed to be reused, repaired, resold or recycled.
• Sustainability along the value chain:
  Environmentally conscious production, packaging, transport and retail – for the smallest possible ecological footprint.
• Encouraging sustainable behaviour:
  Toys that inspire families to make more conscious decisions in everyday life.

Sustainability at Spielwarenmesse: Discover the Sustainable Collection on site and online – and be inspired by pioneering toys for the future.