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Hasbro initiative for children; New ICTI president ...; read the most important news and announcements from the world of toys (17 - 21 Nov).
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This is second of a three article series looking at the biggest toy markets in Europe (Germany, France and the U.K.); we began with the United...
Readingtime: 6 minutes
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This is the first of a three article series looking at the biggest toy markets in Europe (Germany, France and the U.K.).
Readingtime: 3 minutes
One of the most enticing areas of opportunity for toy companies is that of export sales i.e. selling products outside your home market/s. The media so...
Don't miss the following events of the toy market in fall 2014:
Halloween, a North-American tradition that is spreading rapidly through Europe, is a great event to encourage symbolic play; and that is good news for...
Effective targeting depends on understanding what children can and can't do at each age.
Everybody knows the term KGOY nowadays, Kids Getting Older Younger. It relates to the phenomenon of children stopping playing with toys at younger...
Readingtime: 5 minutes
What should we make of gender and toys?
Toy companies are collaborating with the food industry in clever, inexpensive ways. They are presenting and marketing their games and brands while...
Why a long term approach is critical to toy company success
Pink was really promoted for girls through toys in the 80s, and it became "the colour for girls". Until now. A similar process is happening with the...
Readingtime: 11 minutes
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Spielwarenmesse® is every year the showplace for licensed toys. A special highlight is the International Trend Selection, in which international media...
Readingtime: 8 minutes
24. November 2014 | 14:50 SuperAwesome details growth plans for US and South East Asia
24. November 2014 | 11:35 You will go to the ball!
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