Saban Brands forms new units; Masha and the Bear on Ice...; read the most important news and announcements from the world of toys (15 - 19 Dez).
How & Why Toys Are Bought
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The powerful, yet under utilised driver of toy sales
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Looking at the modern phenomenon of 'Toy Stockpiling'
Black Friday, a really important shopping day in the United States, has crossed its borders with more strength than ever this season. Distributors...
Don't miss the following events of the toy market in December 2014
Social toy is the name given to the movement that is spreading rapidly in the playgrounds. It intends that city children put toys on the parks for the...
Insights into the German toy market
The media is scrutinizing everything celebrities do and wear. And in the last few years everything related to their children has become fashionable...
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This is second of a three article series looking at the biggest toy markets in Europe (Germany, France and the U.K.); we began with the United...
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This is the first of a three article series looking at the biggest toy markets in Europe (<link...
One of the most enticing areas of opportunity for toy companies is that of export sales i.e. selling products outside your home market/s. The media so...
Don't miss the following events of the toy market in fall 2014:
Halloween, a North-American tradition that is spreading rapidly through Europe, is a great event to encourage symbolic play; and that is good news for...
Effective targeting depends on understanding what children can and can't do at each age.
19. December 2014 | 12:16 Pokémon brand at all-time high
19. December 2014 | 10:48 Danish retailer Tiger to open seven new UK stores in 2015
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