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Toy Business Forum

Experience top speakers and gain toy know-how

In the Toy Business Forum in Hall 3A, the most interesting minds from a wide range of disciplines shared their knowledge. Trends, artificial intelligence, digitization, influencer marketing, sustainability, customer loyalty ... these were just a few of the buzzwords in our 2024 program. In addition, there were six exciting presentations around our highlight topic "Life's a Playground - Toys for Kidsters, Kidults und Co."

Experience top international speakers of the Toy Business Forum 2024. All presentations are available for you on demand. It has never been easier to gain new knowledge.

Tuesday, 30 January, 2024


Videos
Reyne Rice: Emerging trends and technologies for 2024 and beyond
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Reyne Rice: Emerging trends and technologies for 2024 and beyond

Philippe Guinaudeau: Life´s a Playground: Presentation of the international results of the Kidults study
Open Video
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Philippe Guinaudeau: Life´s a Playground: Presentation of the international results of the Kidults study

Professor Dr. Ralph Blum: AI analysis of social media posts using the example of the creative brand FIMO
Open Video
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Professor Dr. Ralph Blum: AI analysis of social media posts using the example of the creative brand FIMO

Sandra Franzke: Social media trend watch 2024 – where is the reach in 2024?
Open Video
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Sandra Franzke: Social media trend watch 2024 – where is the reach in 2024?

Wednesday, 31 January, 2024


Videos
Toan Nguyen: Kidults – endearing nostalgics or high-culture avant-gardists?
Open Video
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Toan Nguyen: Kidults – endearing nostalgics or high-culture avant-gardists?

Nick Sohnemann: Highway to hell or future – looking to the future of the toy trade
Open Video
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Nick Sohnemann: Highway to hell or future – looking to the future of the toy trade

Beatrice Köhler: A quick overview of the Google Business Profile
Open Video
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Beatrice Köhler: A quick overview of the Google Business Profile

Sharon Keilthy: Sustainability is about to go mainstream in toys – are you ready?
Open Video
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Sharon Keilthy: Sustainability is about to go mainstream in toys – are you ready?

Thursday, 1 February, 2024


Videos
Marylin Repp: AI in retail – who is doing what?
Open Video
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Marylin Repp: AI in retail – who is doing what?

Christian Krömer: The use of AI in retail – our in-house experience
Open Video
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Christian Krömer: The use of AI in retail – our in-house experience

Benjamin Brüser: Technology and customers in retail: which digital tools make sense where?
Open Video
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Benjamin Brüser: Technology and customers in retail: which digital tools make sense where?

Marc Fleer: Kidults in retail
Open Video
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Marc Fleer: Kidults in retail

Reyne Rice: Life’s a Playground – Toys for Kidsters, Kidults & Co.
Open Video
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Reyne Rice: Life’s a Playground – Toys for Kidsters, Kidults & Co.

Friday, 2 Februar, 2024


Videos
Reyne Rice: Emerging Trends and Technologies for 2024 and Beyond
Open Video
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Reyne Rice: Emerging Trends and Technologies for 2024 and Beyond

Axel Dammler: Hunters & collectors, big kids & nerds
Open Video
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Axel Dammler: Hunters & collectors, big kids & nerds

Patrick Klingberg: Improve marketing efficiency through daily use of AI
Open Video
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Patrick Klingberg: Improve marketing efficiency through daily use of AI

Benjamin Brüser: Trends in retailing 2025: who is buying what, where and how?
Open Video
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Benjamin Brüser: Trends in retailing 2025: who is buying what, where and how?

Saturday, 3 February, 2024


Videos
Tanya Sarakinis: Key growth opportunities for toy retailers
Open Video
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Tanya Sarakinis: Key growth opportunities for toy retailers

Christian Braun: What makes a toy a collectible and how do you keep it that way
Open Video
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Christian Braun: What makes a toy a collectible and how do you keep it that way

Philipp Hagl: Influencer marketing in the toy sector – success factors for retailers
Open Video
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Philipp Hagl: Influencer marketing in the toy sector – success factors for retailers

Christine Mengelée: Achieving success as a retailer with "active sustainability"
Open Video
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Christine Mengelée: Achieving success as a retailer with "active sustainability"

Markus Utomo: From the idea to the product: how AI is changing game and toy design
Open Video
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Markus Utomo: From the idea to the product: how AI is changing game and toy design