Spielwarenmesse: Baby and Infant Articles

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Spielwarenmesse® worldwide


Baby and Infant Articles

In addition to baby toys, the Spielwarenmesse® also boasts a broad selection of products relating to babies and infants. Many toy retailers have successfully integrated toys and equipment for babies into their shops and the trend is rising. Quality, stimulation and safety are particularly to the fore in product innovations.

“The Spielwarenmesse is the most dynamic platform within the world market of children‘s goods as well as baby and infant articles.”
Dmitry Buekly, General Director, Detskaya Gallereya Yakimanka, visitor from Russia
“The Spielwarenmesse is the strongest brand name in terms of toy exhibitions. We have been participating in this fair for more almost 20 years. Every year, the industry assigns increasing importance to the area of baby and toddler articles. We are delighted that all baby and toddler items are concentrated in a single location, because in this way our product line is optimally positioned for new purchasers. The exhibition is outstandingly managed and organised.”
Jonathan Levy, Managing Director, Taf Toys, exhibitor from Israel

You can discover

In this product group you will find

  • Baby Toys

Bath toys; Teethers; Books and photo albums; Walkers; Educational baby toys; Mobiles; Push & pull toys; Rattles; Grips; Soft toys; Wooden toys; Plastic toys; Swings, bouncers, rockers; Pacifier keepers; Toy clocks; Activity toys; Fabric dolls and animals

  • Baby Textile

Blankies, comforters; Play rugs; Baby fashions; Warmers; Bedding; Support cushions

  • Travel Systems

Prams and accessories; Pram decoration, Baby carriers; Car seats; Baby seats, Travel Cots, Front carriers; Slings

  • Food, Care, Safety

Bottles; Teats, soothers; Crockery and cutlery; Body care articles; Potties and accessories; Baby phones; Safety guards

  • Baby Furniture and Accessories

Furniture; Measuring sticks; Room decorations; Other equipment and accessories for nursery

License articles, sustainable toys and toys for people with special needs complete the product portfolio.

Gallery: Baby and Infant Articles

With more than 1 million products, including around 75,000 new toys, the Spielwarenmesse® offers a unique product variety. Read in ToyMagazine which trends and innovations are emerging in the product group Baby and Infant Articles.

Here you can find an overview of the top 5 countries in terms of market size and growth rate in the product group Baby and Infant Articles*.

Top 5 market size

Baby (0-18 months)

  • China: $779.4 million (+ 7.1 %)
  • USA: $438.5 million (+ 1.7 %)
  • France: $233.3 million (+ 4.8 %)
  • United Kingdom: $215.6 million (- 1.5 %)
  • Brazil: $183.6 million (+ 1.8 %)

Infant (19-36 months)

  • USA: $723.9 million (+ 1.6 %)
  • France: $290.5 million (+ 5.0 %)
  • Brazil: $269.3 million (+ 1.2 %)
  • United Kingdom: $256.5 million (- 0.2 %)
  • Russia: $155.8 million (+ 1.4 %)

Top 5 growth rate

Baby (0-18 months)

  • Argentina: + 23.3 %
  • Ukraine: + 15.8 %
  • Turkey: + 14.9 %
  • Philippines: + 8.4 %
  • India: + 7.7 %

Infant (19-36 months)

  • Argentina: + 22,5 %
  • Turkey: + 15.2 %
  • Ukraine: + 12.2 %
  • India: + 10.8 %
  • Philippines: + 8.0 %

* Source: Euromonitor International, 2014/2015 (updated August 2016)

Gallery: Baby and Infant Articles



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