Do you keep your eyes peeled for trends and new products? By far the easiest way to find them is at Nuremberg toy fair, because this toy fair draws together the threads of the international toy markets. Discover the TrendGallery, the ToyAward, the young innovative companies and the New Exhibitor Center!
At the TrendGallery you can see product presentations, live events and talks, and thus lots of impetus and inspiration for you, over more than 1,000 m². Memorize the latest trends in the toy industry collected for you worldwide by our TrendCommittee and use this knowledge to your advantage. Learn more about the most important toy trends 2017 here in October 2016.
John Baulch has over 35 years’ experience of working in the UK toy trade press, dating back to 1980. In June 2011 he launched his own toy trade magazine, Toy World, which has established itself as the leading UK toy magazine, renowned for having its finger on the pulse of the vibrant, fast-moving toy industry. John also writes a popular weekly blog, which appears on the Toy World website every Friday.
Daniele Caroli, born in Milan, Italy, in 1945, started his career as a journalist in 1970; until 1985 in the music business and later, until the mid-90’s, more and more in consumer electronics, dealing with both consumer and trade magazines. In 1994 he was appointed editor-in chief of Il Giornale dell’Infanzia, the Italian baby care products trade magazine, which he still runs today. From the year 2000 to March 2013 he was editor-in-chief of Giochi & Giocattoli, the toy trade magazine published by the same company. He was also President of the International Toy Magazines Association from 2008 to 2012.
Maria Costa (PhD in Philosophy and Learning Science) is the director of child consumer department at AIJU, Technological Institute of Children Products & Leisure. She has more than 25 years of expertise in the children products market: toys, educational products, games, new technologies, care, health, etc. She has wide experience in coordination and management of European projects. She has published articles and books about social children trends, parenting trends, child care products and new business models for stores. She is a technical consultant for children’s products at international companies.
Axel Dammler is managing partner of iconkids & youth, the biggest German institute specializing in research on kids and juveniles. He has worked with young target groups since 1992 and has conducted numerous studies on national and international media and consumer goods markets since then. He also works as a consultant and has had several books published in addition to more than 50 articles. His latest book, “Pink Knights, Black Princesses”, deals with the gender discussion and was released in October 2011.
Richa founded ToyTasting in 2011 as an online video channel on toys. Since then ToyTasting has also established itself as a toy industry consultant, working with leading global brands. In 2012, Richa founded – Yellow Giraffe – an online toy store in India. Mother of two girls, Richa earlier worked at Alliance Bernstein and Merrill Lynch. She currently stays with her girls and husband in Mumbai, India.
Philippe Guinaudeau is the Kidz Global CEO. Kidz Global is a Quantitative Market Research and Consulting Company for all children orientated consumer markets including but not limited to Licensing, Toys & games, Video-Games, Entertainment, and Education. He has more than 20 years of marketing and analysis experience, has lived on three continents and travels the world extensively.
Marek Jankowski formed his own company in 2004 – the first in Poland center of child development, where teachers have been conducting educational classes for infants and pre-kindergarten children. In 2008 he introduced to the market "Branza Dziecieca", which now is the biggest opinion-forming magazine in the toys and kids articles industry in Poland. In 2011 (and again in 2013) Marek Jankowski was chosen to be a member of the management board of the Polish Toy Association. He is the author of two books: "Little Big Company" (2008) and “The Traps of Small Business” (2011).
Gabriela Kaiser, born in Frankfurt in 1969, studied Textile Engineering with a major in Design in Mönchengladbach and worked as a designer for almost 6 years before going into business for herself with a trend agency. She has been working as a trend scout and consultant across Germany since 2002. Well-known companies in industry and commerce as well as trade fairs and magazines now number amongst her clients. From summer 2010 until winter 2013/14 she has been lecturing in Strategy and Trend Research in the Design Department at the Georg Simon Ohm University of Applied Sciences in Nuremberg.
Reyne Rice is a toy industry trend expert/consultant, with 30 years experience marketing, researching and analyzing the toy industry and youth market. Reyne has developed products and solutions for the media, consumers, trade associations, retailers, manufacturers, licensors and entertainment studios. Her career experience includes working as a journalist, trend expert and consultant for international toy trade associations and publications in the USA, Europe and Asia, for another dozen years. Reyne has articles published in over 60 countries, and is a frequent Keynote speaker at USA and International conferences. Since 2003, Reyne has owned her own consultancy, Toy Trends.
Atsuko Tatsumi is the president of Nippon Toys Service since 2005. The company publishes the Weekly Toy News, a professional weekly published newspaper since 1965 in Japan. In August 2015 they celebrate the 2500th issue anniversary. She is the Japanese member of the International Toy Magazine Association. From 1998 until 2008 she organized “W.I.T.” (Woman in Toys), which is a group of active women who are engaged in the toy industry.
The ToyAward is presented annually to new products at the fair that stand out from the other products due to their degree of innovation, product concept, creativity and playing idea, and demonstrate the achievements of the industry. This quality label is an excellent ordering and buying guide for the trade and consumers.
At the Spielwarenmesse® 2017 you can see innovative products of aspiring German companies at hall 3A. Whether toy apps for children, classic wooden toys or specific model components – there are many new ideas for assembling your range.
The pavilion is sponsored by the Federal Ministry for Economic Affairs and Energy (BMWi).
|Annyo||B-11||Baby- and Infant Articles|
|Birgit Wenz||B-05||Games, Books, Learning and Experimenting, Multimedia|
|CarvingColors GmbH||C-11||Technical Toys, Educational Toys, Action Toys|
|Dadda GmbH||C-10||Technical Toys, Educational Toys, Action Toys|
|Erdwind||A-02||Sports, Leisure, Outdoor|
|Exergia ideas in light & energy||C-12||Technical Toys, Educational Toys, Action Toys|
|Fussball - iDEE||A-04||Sports, Leisure, Outdoor|
|G&G Events Stadtspiel (Ver-) Führungen||B-06||Sports, Leisure, Outdoor|
|Garlic Games Media UG||B-08||Games, Books, Learning and Experimenting, Multimedia|
|Igel Spiele||B-03||Games, Books, Learning and Experimenting, Multimedia|
|Indomigo, G-Quadrat||B-07||Sports, Leisure, Outdoor|
|Jupiduu - Designed for Kids||C-02||Wooden Toys and Craftworks|
|KAJU Spielbausteine||C-03||Technical Toys, Educational Toys, Action Toys|
|Kidztest GmbH||B-04||Games, Books, Learning and Experimenting, Multimedia|
|Kinematics GmbH||C-05||Technical Toys, Educational Toys, Action Toys|
|Linguwerk GmbH||C-13||Technical Toys, Educational Toys, Action Toys|
|Mach Dich Bunt GmbH||C-09||Festive Articles, Carnival, Fireworks|
|Malingriaux, Malingriaux GbR||A-10||Games, Books, Learning and Experimenting, Multimedia|
|meinherzschlag.de||B-09||Fashionable and Trendy Articles|
|mei-schee.de||B-14||Fashionable and Trendy Articles|
|Murelli & Co Production||C-08||Technical Toys, Educational Toys, Action Toys|
|Relaxkids KreativBox||B-10||School Articles, Stationery, Creative Design|
|rewoodo GmbH||C-04||Technical Toys, Educational Toys, Action Toys|
|smikeson UG||B-16||Sports, Leisure, Outdoor|
|Sunny Hills||C-06||Technical Toys, Educational Toys, Action Toys|
|Vai Kai UG||B-01a||Wooden Toys and Craftworks|
|Versteckte Welten GmbH||B-12||Games, Books, Learning and Experimenting, Multimedia|
|WINZKI||B-02||Games, Books, Learning and Experimenting, Multimedia|
|Wolke 3 UG||C-07||Baby- and Infant Articles|
On a community space in hall 3A you can find numerous companies that exhibit for the first time at Spielwarenmesse®.
Find all exhibitors from the New Exhibitor Center here.
|3M s.r.l.||Italy||A-05||Games, Books, Learning and Experimenting, Multimedia|
|3T (HK) Ltd.||Hong Kong||A-15||Sports, Leisure, Outdoor|
|3ZEN d.o.o.||Slovenia||A-19||Sports, Leisure, Outdoor|
|40GB di TANSINI SIMONE & C. SAS||Italy||A-01||Games, Books, Learning and Experimenting, Multimedia|
|Abama les d.o.o.||Slovenia||C-34||Technical Toys, Educational Toys, Action Toys|
|Aliatrading di Claudia Ottanelli||Italy||D-04||Fashionable and Trendy Articles|
|Arhitektura Marjeta Fortuna Lamovsek s.p.||Slovenia||D-24||Wooden Toys and Craftworks|
|B.K. Latex Product Co., Ltd||Thailand||A-24||Festive Articles, Carnival, Fireworks|
|BauBau||Latvia||D-22||Wooden Toys and Craftworks|
|BLACK'N'WHITE GAMES LTD.||Latvia||B-17||Games, Books, Learning and Experimenting, Multimedia|
|Business Association "Fairbeez" Be Fair Everywhere||Serbia||B-19||Baby- and Infant Articles|
|Chantal Bavaud||Switzerland||D-16||Wooden Toys and Craftworks|
|Clip It||France||A-32||Technical Toys, Educational Toys, Action Toys|
|Codie Labs Ltd.||Hungary||B-35||Technical Toys, Educational Toys, Action Toys|
|ekids (represented by Upcoming Minds)||USA||B-33||Technical Toys, Educational Toys, Action Toys|
|Exel Servi Grafica S:A. de C.V||Mexico||D-10||Games, Books, Learning and Experimenting, Multimedia|
|FEWW Education||Canada||B-39||Technical Toys, Educational Toys, Action Toys|
|Fingermax Brush S.L.||Spain||A-16||School Articles, Stationery, Creative Design|
|Glecher.021 doo||Serbia||B-21||Dolls, Soft Toys|
|Greenlab Proteam Services||France||C-20||Technical Toys, Educational Toys, Action Toys|
|Henbrandt Ltd||United Kingdom||C-38||Technical Toys, Educational Toys, Action Toys|
|iHome (represented by Upcoming Minds)||USA||B-31||Multi-Product Group|
|Innovated Transport System UG (haftungsbeschränkt)||Germany||A-17||Sports, Leisure, Outdoor|
|Intventia Premium and Gift SL||Spain||A-21||Sports, Leisure, Outdoor|
|Inversiones YEY Ltda||Chile||C-36||Technical Toys, Educational Toys, Action Toys|
|Jiangxi Hong Jing Fireworks Trade Co. ltd||China||A-26||Festive Articles, Carnival, Fireworks|
|KIDdesigns (represented by Upcoming Minds ApS)||USA||B-29||Multi-Product Group|
|Kidesign 3D Ltd||United Kingdom||C-26||Technical Toys, Educational Toys, Action Toys|
|Kumon Publishing Co.,Ltd.||Japan||C-30||Technical Toys, Educational Toys, Action Toys|
|Limited Liability Santa Lucia||Russia||A-18||School Articles, Stationery, Creative Design|
|Luna Loop AS||Norway||C-32||Technical Toys, Educational Toys, Action Toys|
|Maanideeen||Netherlands||C-28||Technical Toys, Educational Toys, Action Toys|
|mamatoyz||Turkey||D-20||Wooden Toys and Craftworks|
|Ningbo Shining Plastics Technology Co., Ltd||China||B-23||Games, Books, Learning and Experimenting, Multimedia|
|OTOGINO Co., Ltd.||Japan||D-02||Fashionable and Trendy Articles|
|Peppy Group (UK) Limited||United Kingdom||A-20||Festive Articles, Carnival, Fireworks|
|PIX-IT Kosacci- hracky, které letííí, s.r||Czech Republic||B-25||Games, Books, Learning and Experimenting, Multimedia|
|Pixxadoo GmbH||Switzerland||A-11||Games, Books, Learning and Experimenting, Multimedia|
|Present World Sdn Bhd||Malaysia||D-18||Wooden Toys and Craftworks|
|Pukaca Lda.||Portugal||A-09||Games, Books, Learning and Experimenting, Multimedia|
|raspberrygames - Meglepkek Csoport Kft.||Hungary||B-27||Games, Books, Learning and Experimenting, Multimedia|
|Robert Frederick Ltd||United Kingdom||C-22||Technical Toys, Educational Toys, Action Toys|
|Robotime Europe Ltd||Bulgaria||D-12||Wooden Toys and Craftworks|
|SIA Nordic Group||Latvia||A-03||Games, Books, Learning and Experimenting, Multimedia|
|Smiva||Russia||D-14||Wooden Toys and Craftworks|
|TALCUS Reithofer e.U.||Austria||A-14||School Articles, Stationery, Creative Design|
|TAMABI e.U.||Austria||A-07||Games, Books, Learning and Experimenting, Multimedia|
|Technology Will Save Us Ltd||Großbritannien||B-37||Technical Toys, Educational Toys, Action Toys|
|The MiniMaster Sports Company||United Kingdom||A-13||Sports, Leisure, Outdoor|
|tokidoki, LLC||USA||D-08||Fashionable and Trendy Articles|
|Tromp Toys (Stomp Rockets)||USA||A-23||Technical Toys, Educational Toys, Action Toys|
|Vega Technologies Inc.||China||C-24||Technical Toys, Educational Toys, Action Toys|
|Wanzai Huixiang||China||A-28||Festive Articles, Carnival, Fireworks|
|WanZai MinLi Trade Co., Ltd||China||A-22||Festive Articles, Carnival, Fireworks|
|YE GUAN INDUSTRY CO.,LTD.||Taiwan||C-18||Technical Toys, Educational Toys, Action Toys|
|Yiwu Jiteng Toys Co., Ltd||China||A-30||Technical Toys, Educational Toys, Action Toys|
|Ytres Assembly S.L.||Spain||C-40||Technical Toys, Educational Toys, Action Toys|
|YUU World||United Kingdom||D-06||Fashionable and Trendy Articles|