Spielwarenmesse: Trends & novelties of the toy industry

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Trends & novelties

Do you keep your eyes peeled for trends and new products? By far the easiest way to find them is at Nuremberg toy fair, because this toy fair draws together the threads of the international toy markets. Discover the TrendGallery, the ToyAward, the young innovative companies and the New Exhibitor Center!

TrendGallery

Trends, new products and know-how in one place

At the TrendGallery you can see product presentations, live events and talks, and thus lots of impetus and inspiration for you, over more than 1,000 m². Memorize the latest trends in the toy industry collected for you worldwide by our TrendCommittee and use this knowledge to your advantage. Learn more about the most important toy trends 2017 here in October 2016.

TrendCommittee

John Baulch has over 35 years’ experience of working in the UK toy trade press, dating back to 1980. In June 2011 he launched his own toy trade magazine, Toy World, which has established itself as the leading UK toy magazine, renowned for having its finger on the pulse of the vibrant, fast-moving toy industry. John also writes a popular weekly blog, which appears on the Toy World website every Friday.

Daniele Caroli, born in Milan, Italy, in 1945, started his career as a journalist in 1970; until 1985 in the music business and later, until the mid-90’s, more and more in consumer electronics, dealing with both consumer and trade magazines. In 1994 he was appointed editor-in chief of Il Giornale dell’Infanzia, the Italian baby care products trade magazine, which he still runs today. From the year 2000 to March 2013 he was editor-in-chief of Giochi & Giocattoli, the toy trade magazine published by the same company. He was also President of the International Toy Magazines Association from 2008 to 2012.

Maria Costa (PhD in Philosophy and Learning Science) is the director of child consumer department at AIJU, Technological Institute of Children Products & Leisure. She has more than 25 years of expertise in the children products market: toys, educational products, games, new technologies, care, health, etc. She has wide experience in coordination and management of European projects. She has published articles and books about social children trends, parenting trends, child care products and new business models for stores. She is a technical consultant for children’s products at international companies.

Axel Dammler is managing partner of iconkids & youth, the biggest German institute specializing in research on kids and juveniles. He has worked with young target groups since 1992 and has conducted numerous studies on national and international media and consumer goods markets since then. He also works as a consultant and has had several books published in addition to more than 50 articles. His latest book, “Pink Knights, Black Princesses”, deals with the gender discussion and was released in October 2011.

Richa founded ToyTasting in 2011 as an online video channel on toys. Since then ToyTasting has also established itself as a toy industry consultant, working with leading global brands. In 2012, Richa founded – Yellow Giraffe – an online toy store in India. Mother of two girls, Richa earlier worked at Alliance Bernstein and Merrill Lynch. She currently stays with her girls and husband in Mumbai, India.

Philippe Guinaudeau is the Kidz Global CEO. Kidz Global is a Quantitative Market Research and Consulting Company for all children orientated consumer markets including but not limited to Licensing, Toys & games, Video-Games, Entertainment, and Education. He has more than 20 years of marketing and analysis experience, has lived on three continents and travels the world extensively.

Marek Jankowski formed his own company in 2004 – the first in Poland center of child development, where teachers have been conducting educational classes for infants and pre-kindergarten children. In 2008 he introduced to the market "Branza Dziecieca", which now is the biggest opinion-forming magazine in the toys and kids articles industry in Poland. In 2011 (and again in 2013) Marek Jankowski was chosen to be a member of the management board of the Polish Toy Association. He is the author of two books: "Little Big Company" (2008) and “The Traps of Small Business” (2011).

Gabriela Kaiser, born in Frankfurt in 1969, studied Textile Engineering with a major in Design in Mönchengladbach and worked as a designer for almost 6 years before going into business for herself with a trend agency. She has been working as a trend scout and consultant across Germany since 2002. Well-known companies in industry and commerce as well as trade fairs and magazines now number amongst her clients. From summer 2010 until winter 2013/14 she has been lecturing in Strategy and Trend Research in the Design Department at the Georg Simon Ohm University of Applied Sciences in Nuremberg.

Reyne Rice is a toy industry trend expert/consultant, with 30 years experience marketing, researching and analyzing the toy industry and youth market. Reyne has developed products and solutions for the media, consumers, trade associations, retailers, manufacturers, licensors and entertainment studios. Her career experience includes working  as a journalist, trend expert and consultant for international toy trade associations and publications in the USA, Europe and Asia, for another dozen years. Reyne has articles published in over 60 countries, and is a frequent Keynote speaker at USA and International conferences. Since 2003, Reyne has owned her own consultancy, Toy Trends.

Atsuko Tatsumi is the president of Nippon Toys Service since 2005. The company publishes the Weekly Toy News, a professional weekly published newspaper since 1965 in Japan. In August 2015 they celebrate the 2500th issue anniversary. She is the Japanese member of the International Toy Magazine Association. From 1998 until 2008 she organized “W.I.T.” (Woman in Toys), which is a group of active women who are engaged in the toy industry.

Toy trends 2016

Learn more about the three toy trends Train your Brain, Everyday Hero and Design to Play from the Spielwarenmesse® 2016.

The Toy Trends 2016 by Reyne Rice

ToyAward

The price for toy innovations

The ToyAward is presented annually to new products at the fair that stand out from the other products due to their degree of innovation, product concept, creativity and playing idea, and demonstrate the achievements of the industry. This quality label is an excellent ordering and buying guide for the trade and consumers.

These are the winners of the ToyAward 2016

Related links:

Innovation made in Germany

Young German companies

At the Spielwarenmesse® 2017 you can see innovative products of aspiring German companies at hall 3A. Whether toy apps for children, classic wooden toys or specific model components – there are many new ideas for assembling your range.

The pavilion is sponsored by the Federal Ministry for Economic Affairs and Energy (BMWi).

Company Stand Product group
Annyo B-11 Baby- and Infant Articles Baby- and Infant Articles
Birgit Wenz B-05 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
CarvingColors GmbH C-11 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Dadda GmbH C-10 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Erdwind A-02 Sports, Leisure, Outdoor Sports, Leisure, Outdoor
Exergia ideas in light & energy C-12 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Fussball - iDEE A-04 Sports, Leisure, Outdoor Sports, Leisure, Outdoor
G&G Events Stadtspiel (Ver-) Führungen B-06 Sports, Leisure, Outdoor Sports, Leisure, Outdoor
Garlic Games Media UG B-08 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
Igel Spiele B-03 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
Indomigo, G-Quadrat B-07 Sports, Leisure, Outdoor Sports, Leisure, Outdoor
Jupiduu - Designed for Kids C-02 Wooden Toys and Craftworks Wooden Toys and Craftworks
KAJU Spielbausteine C-03 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Kidztest GmbH B-04 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
Kinematics GmbH C-05 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Linguwerk GmbH C-13 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Mach Dich Bunt GmbH C-09 Festive Articles, Carnival, Fireworks Festive Articles, Carnival, Fireworks
Malingriaux, Malingriaux GbR A-10 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
meinherzschlag.de B-09 Fashionable and Trendy Articles Fashionable and Trendy Articles
mei-schee.de B-14 Fashionable and Trendy Articles Fashionable and Trendy Articles
Murelli & Co Production C-08 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Relaxkids KreativBox B-10 School Articles, Stationery, Creative Design School Articles, Stationery, Creative Design
rewoodo GmbH C-04 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
smikeson UG B-16 Sports, Leisure, Outdoor Sports, Leisure, Outdoor
Sunny Hills C-06 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Vai Kai UG B-01a Wooden Toys and Craftworks Wooden Toys and Craftworks
Versteckte Welten GmbH B-12 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
WINZKI B-02 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
Wolke 3 UG C-07 Baby- and Infant Articles Baby- and Infant Articles

New Exhibitor Center

New Exhibitor Center (NEC)On a community space in hall 3A you can find numerous companies that exhibit for the first time at Spielwarenmesse®

Find all exhibitors from the New Exhibitor Center here.

Company Country Stand Product group
3M s.r.l. Italy A-05 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
3T (HK) Ltd. Hong Kong A-15 Sports, Leisure, Outdoor Sports, Leisure, Outdoor
3ZEN d.o.o. Slovenia A-19 Sports, Leisure, Outdoor Sports, Leisure, Outdoor
40GB di TANSINI SIMONE & C. SAS Italy A-01 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
Abama les d.o.o. Slovenia C-34 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Aliatrading di Claudia Ottanelli Italy D-04 Fashionable and Trendy Articles Fashionable and Trendy Articles
Arhitektura Marjeta Fortuna Lamovsek s.p. Slovenia D-24 Wooden Toys and Craftworks Wooden Toys and Craftworks
B.K. Latex Product Co., Ltd Thailand A-24 Festive Articles, Carnival, Fireworks Festive Articles, Carnival, Fireworks
BauBau Latvia D-22 Wooden Toys and Craftworks Wooden Toys and Craftworks
BLACK'N'WHITE GAMES LTD. Latvia B-17 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
Business Association "Fairbeez" Be Fair Everywhere Serbia B-19 Baby- and Infant Articles Baby- and Infant Articles
Chantal Bavaud Switzerland D-16 Wooden Toys and Craftworks Wooden Toys and Craftworks
Clip It France A-32 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Codie Labs Ltd. Hungary B-35 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
ekids (represented by Upcoming Minds) USA B-33 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Exel Servi Grafica S:A. de C.V Mexico D-10 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
FEWW Education Canada B-39 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Fingermax Brush S.L. Spain A-16 School Articles, Stationery, Creative Design School Articles, Stationery, Creative Design
Glecher.021 doo Serbia B-21 Dolls, Soft Toys Dolls, Soft Toys
Greenlab Proteam Services France C-20 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Henbrandt Ltd United Kingdom C-38 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
iHome (represented by Upcoming Minds) USA B-31 Multi-Product Group Multi-Product Group
Innovated Transport System UG (haftungsbeschränkt) Germany A-17 Sports, Leisure, Outdoor Sports, Leisure, Outdoor
Intventia Premium and Gift SL Spain A-21 Sports, Leisure, Outdoor Sports, Leisure, Outdoor
Inversiones YEY Ltda Chile C-36 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Jiangxi Hong Jing Fireworks Trade Co. ltd China A-26 Festive Articles, Carnival, Fireworks Festive Articles, Carnival, Fireworks
KIDdesigns (represented by Upcoming Minds ApS) USA B-29 Multi-Product Group Multi-Product Group
Kidesign 3D Ltd United Kingdom C-26 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Kumon Publishing Co.,Ltd. Japan C-30 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Limited Liability Santa Lucia Russia A-18 School Articles, Stationery, Creative Design School Articles, Stationery, Creative Design
Luna Loop AS Norway C-32 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Maanideeen Netherlands C-28 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
mamatoyz Turkey D-20 Wooden Toys and Craftworks Wooden Toys and Craftworks
Ningbo Shining Plastics Technology Co., Ltd China B-23 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
OTOGINO Co., Ltd. Japan D-02 Fashionable and Trendy Articles Fashionable and Trendy Articles
Peppy Group (UK) Limited United Kingdom A-20 Festive Articles, Carnival, Fireworks Festive Articles, Carnival, Fireworks
PIX-IT Kosacci- hracky, které letííí, s.r Czech Republic B-25 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
Pixxadoo GmbH Switzerland A-11 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
Present World Sdn Bhd Malaysia D-18 Wooden Toys and Craftworks Wooden Toys and Craftworks
Pukaca Lda. Portugal A-09 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
raspberrygames - Meglepkek Csoport Kft. Hungary B-27 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
Robert Frederick Ltd United Kingdom C-22 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Robotime Europe Ltd Bulgaria D-12 Wooden Toys and Craftworks Wooden Toys and Craftworks
SIA Nordic Group Latvia A-03 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
Smiva Russia D-14 Wooden Toys and Craftworks Wooden Toys and Craftworks
TALCUS Reithofer e.U. Austria A-14 School Articles, Stationery, Creative Design School Articles, Stationery, Creative Design
TAMABI e.U. Austria A-07 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
Technology Will Save Us Ltd Großbritannien B-37 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
The MiniMaster Sports Company United Kingdom A-13 Sports, Leisure, Outdoor Sports, Leisure, Outdoor
tokidoki, LLC USA D-08 Fashionable and Trendy Articles Fashionable and Trendy Articles
Tromp Toys (Stomp Rockets) USA A-23 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Vega Technologies Inc. China C-24 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Wanzai Huixiang China A-28 Festive Articles, Carnival, Fireworks Festive Articles, Carnival, Fireworks
WanZai MinLi Trade Co., Ltd China A-22 Festive Articles, Carnival, Fireworks Festive Articles, Carnival, Fireworks
YE GUAN INDUSTRY CO.,LTD. Taiwan C-18 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Yiwu Jiteng Toys Co., Ltd China A-30 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Ytres Assembly S.L. Spain C-40 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
YUU World United Kingdom D-06 Fashionable and Trendy Articles Fashionable and Trendy Articles
 

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