Spielwarenmesse: Trends & novelties of the toy industry

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Spielwarenmesse® worldwide

 

Trends & novelties

Do you keep your eyes peeled for trends and new products? By far the easiest way to find them is at Nuremberg toy fair, because this toy fair draws together the threads of the international toy markets. Discover the TrendGallery, the ToyAward, the young innovative companies and the New Exhibitor Center!

TrendGallery

Trends, new products and know-how in one place

At the TrendGallery you can expect product presentations, live events and talks, and thus lots of impetus and inspiration for you to use to your advantage, over more than 1,000 m².

Be excited to learn about the trends 2017 for the toy industry collected worldwide by our TrendCommittee for you.

Toy trends 2017

Learn more about the three toy trends Body and Mind, Girl Power and Swap & Collect from the Spielwarenmesse® 2017.

The Toy Trends 2017 presented by Reyne Rice

TrendCommittee

John Baulch has over 35 years’ experience of working in the UK toy trade press. In June 2011 he launched his own toy trade magazine, Toy World, which has established itself as the leading UK toy magazine, renowned for having its finger on the pulse of the vibrant, fast-moving toy industry. John also writes a popular weekly blog, which appears on the Toy World website every Friday.

Daniele Caroli, born in Milan, Italy, in 1945, started his career as a journalist in 1970; until 1985 in the music business and later, until the mid-90’s, more and more in consumer electronics, dealing with both consumer and trade magazines. In 1994 he was appointed editor-in chief of Il Giornale dell’Infanzia, the Italian baby care products trade magazine, which he still runs today. From the year 2000 to March 2013 he was editor-in-chief of Giochi & Giocattoli, the toy trade magazine published by the same company. He was also President of the International Toy Magazines Association from 2008 to 2012.

Maria Costa, PhD in Learning Sciences, has been the head of the Children Research Department at AIJU since 1992, a Technological Institute of Children Products located in Spain. She has conducted multiple research projects in the areas of play, toys, technology, childhood, family’s lifestyles, prospective or future scenarios. For 25 years, as the coordinator of the “Games and Toys Guide”, she has managed the analysis by experts and children of more than 5000 toys. She is also the author of several articles, posts and books related to changes in society, parenting, children’s preferences, trends in children’s products and stores. She has managed a panel of 7,000 Spanish families to carry out market research since 2001. With this broad knowledge, she acts as a consultant for toy companies. Since 2015 she has been leading a European investigation about New Children Segmentation. Her last two studies presented in international conferences were: Toys for inclusive play: Accessibility and Tech (Jan’16, Italy), and Emotional regulation through toys and games for teenagers.

Axel Dammler is managing partner of iconkids & youth, the biggest German institute specializing in research on kids and juveniles. He has worked with young target groups since 1992 and has conducted numerous studies on national and international media and consumer goods markets since then. He also works as a consultant and has had several books published in addition to more than 50 articles. His latest book, “Pink Knights, Black Princesses”, deals with the gender discussion and was released in October 2011.

In her most recent initiative Richa Dikshit co-founded and sold Yellow Giraffe (an online toy store). Richa has done extensive work around consumer experience and trends in the toys and baby care segment and she has been continuously devoting her time to monitor the industry trends and applies the same in the context of Indian consumer. Richa also founded ToyTasting in 2011 as an online video channel on toys. Since then ToyTasting has established itself as a toy industry consultant, working with leading global brands. Mother of two girls, she earlier worked at Alliance Bernstein and Merrill Lynch. She currently stays with her girls and husband in Mumbai, India.

Philippe Guinaudeau is the Kidz Global CEO. Kidz Global is a Quantitative Market Research and Consulting Company for all children orientated consumer markets including but not limited to Licensing, Toys & games, Video-Games, Entertainment, and Education. He has more than 20 years of marketing and analysis experience, has lived on three continents and travels the world extensively.

Marek Jankowski helps companies from toys and baby products sector raise their profile and establish new business contacts. He is the founder of “Branza Dziecieca” – the biggest opinion-forming magazine in the children’s products industry in Poland. Since 2011 he’s been a member of the management board of Polish Toy Association, and in 2014 was chosen the President of Baby Care Magazines International. He is the author of two books: “Great Small Business” (2008) and “Small Business Pitfalls” (2011).

Gabriela Kaiser, born in Frankfurt in 1969, studied Textile Engineering with a major in Design in Mönchengladbach and worked as a designer for almost 6 years before going into business for herself with a trend agency. She has been working as a trend scout and consultant across Germany since 2002. Well-known companies in industry and commerce as well as trade fairs and magazines now number amongst her clients. From summer 2010 until winter 2013/14 she has been lecturing in Strategy and Trend Research in the Design Department at the Georg Simon Ohm University of Applied Sciences in Nuremberg. When researching new trends, Gabriela Kaiser always focuses on the entire lifestyle.

Reyne Rice is a toy industry trend expert/consultant, with 30 years experience marketing, researching and analyzing the toy industry and youth market. Reyne has developed products and solutions for the media, consumers, trade associations, retailers, manufacturers, licensors and entertainment studios. Her career experience includes working as a journalist, trend expert and consultant for international toy trade associations and publications in the USA, Europe and Asia, for another dozen years. Reyne has articles published in over 60 countries, and is a frequent Keynote speaker at USA and International conferences. Since 2003, Reyne has owned her own consultancy, Toy Trends.

Tech2Play

Scarcely does a new technological development find its way into our lives, it soon finds itself adopted by toy manufacturers. The new activity area Tech2Play in Hall 4A offered these 5 categories: Electronic Pets, Robotic Toys, RC Drones, Virtual Play, 3D Printing. The various categories featured in the promotion area encouraged visitors not only to browse but also to get involved.

Innovation made in Germany

Young German companies

At the Spielwarenmesse® 2017 you could see innovative products of aspiring German companies at hall 3A. Whether toy apps for children, classic wooden toys or specific model components – there were many new ideas for assembling your range.

The pavilion was sponsored by the Federal Ministry for Economic Affairs and Energy (BMWi).

Company Stand Product group
Adamus Group GmbH B-09 Baby- and Infant Articles Baby- and Infant Articles
BionicToys GmbH C-01 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Buntbox GmbH C-03 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
Cagebot Industries GmbH C-02 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
DISC-O-Bed EU GmbH C-05 Sports, Leisure, Outdoor Sports, Leisure, Outdoor
Dowo-Design Papeterie and more D-06 Fashionable and Trendy Articles Lifestyle Products
FRAGENHELDEN c/o Christina Gabor D-04 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Fussball-Idee D-02 Sports, Leisure, Outdoor Sports, Leisure, Outdoor
Hobbytown GmbH B-04a Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Igel Spiele C-08 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
Innovated Transport Systems UG B-01 Sports, Leisure, Outdoor Sports, Leisure, Outdoor
Kinematics GmbH Tinkerbots C-12 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
lessing. produktgestaltung D-08 Wooden Toys and Craftworks Wooden Toys and Craftworks
Linguwerk GmbH D-10 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Malingriaux, Malingriaux GbR B-05 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
matoi GmbH B-11 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
phim UG (haftungsbeschränkt) C-06 Wooden Toys and Craftworks Wooden Toys and Craftworks
Schmalzl Kreativ C-04 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
Space Wallet GbR Seppeur und Groo C-07 Fashionable and Trendy Articles Lifestyle Products
Spielraum Lernen Jutta Gorschlüter B-04 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
Stissle C-10 Fashionable and Trendy Articles Lifestyle Products
Tribotronik UG (haftungsbeschränkt) C-09 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Viva LS B-03 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Wheelheels GmbH & Co. KG B-02 Sports, Leisure, Outdoor Sports, Leisure, Outdoor
Wolke 3 UG B-07 Baby- and Infant Articles Baby- and Infant Articles

New Exhibitor Center

New Exhibitor Center (NEC)On a community space in hall 3A you could find numerous companies that exhibited for the first time at Spielwarenmesse®

Find a list of all exhibitors from the New Exhibitor Center also in the Online Catalogue, identified by the designation "NEW".

Company Country Stand Product group
Abhinav Exports India B-37 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
alphaTUB Innovations Private Limite India C-16a Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Apollo-11 BV Foooty Netherlands B-19 Sports, Leisure, Outdoor Sports, Leisure, Outdoor
Apunt Barcelona Spain C-28 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Baader Planetarium GmbH Germany B-15a Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Bohema Games LTD Hungary C-32 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
Cards and Company Italy C-33 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
Creative Quotient Gifting Pvt. Ltd. India C-34 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
D.P. Factory B.V. Netherlands C-18 Fashionable and Trendy Articles Lifestyle Products
Dabo Trade SA Latvia C-25 Wooden Toys and Craftworks Wooden Toys and Craftworks
Danish Brain Games Denmark C-31 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
Déclic et des Trucs France D-20 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
Duo Tableware BVBA (Fruitfriends) Belgium C-23 School Articles, Stationery, Creative Design School Articles, Stationery, Creative Design
EasyRead Time Teacher Ltd United Kindgom C-21 School Articles, Stationery, Creative Design School Articles, Stationery, Creative Design
éditions Fuzeau France D-42 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Faith Inc Japan C-14 Multi-Product Group Multi-Product Group
Ferali India B-12 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Games by BRIGHT of Sweden Sweden B-35 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
Gilance SA Nivelles Belgium B-23 School Articles, Stationery, Creative Design School Articles, Stationery, Creative Design
GJR Consulting, Svetovanje Jan Geert Klaus Rijskamp s.p. Slovenia D-30 Wooden Toys and Craftworks Wooden Toys and Craftworks
Haid Werbeagentur GmbH Germany B-18 Festive Articles, Carnival, Fireworks Festive Articles, Carnival, Fireworks
HALOGENKAUF LIGHTECH GMBH Drohnenstore 24 Germany B-39 Model Construction, Hobbies Model Construction, Hobbies
HAPPY ABC LLC Russia D-22 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
iDance Audio Europe Neeskens BV Netherlands D-14 Festive Articles, Carnival, Fireworks Festive Articles, Carnival, Fireworks
Imaginar Project Ceifer, Control y Calidad S.L. Spain B-29 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
IT Craft YSA GmbH Germany D-24 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
K&M Manufacturas S.A. Colombia C-27 Wooden Toys and Craftworks Wooden Toys and Craftworks
Kakels Netherlands C-30 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Kibi Toys S.L. Spain D-18 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
Kick Off Games S.L. Spain D-26 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
Kidul France C-39 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
KUNUGI S.L.U. Spain C-24 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
l' alpin chez lui les jouets du queyras France D-34 Wooden Toys and Craftworks Wooden Toys and Craftworks
Lanius Trading GmbH Germany C-16 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Lingumi Ltd. United Kindgom D-36 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
LZG Games & Toys, LLC USA C-36 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
MARBOTIC SAS France D-38 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
MIR LEO,PE Ukraine B-31 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
Mufaro Toys Simbabwe B-24 Dolls, Soft Toys Dolls, Soft Toys
MYUM - The Veggy Toys France B-22 Baby- and Infant Articles Baby- and Infant Articles
Neptune Trading Inc. USA C-13 Festive Articles, Carnival, Fireworks Festive Articles, Carnival, Fireworks
nimax GmbH (Universe2go) Germany B-08 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Noha Denmark D-32 Wooden Toys and Craftworks Wooden Toys and Craftworks
oi-blocks Switzerland D-28 Wooden Toys and Craftworks Wooden Toys and Craftworks
Ooly USA C-15 School Articles, Stationery, Creative Design School Articles, Stationery, Creative Design
Pagl, T4M Ukraine D-14a Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Piepmatz und Grünschnabel Austria C-29 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Pieters poedercoating bvba Belgium B-17 Sports, Leisure, Outdoor Sports, Leisure, Outdoor
Piromax Sp. z o.o. Poland D-16 Festive Articles, Carnival, Fireworks Festive Articles, Carnival, Fireworks
Prima Swiss AG Drink in the Box Vertretung DE-CH-AT Switzerland C-17 School Articles, Stationery, Creative Design School Articles, Stationery, Creative Design
PT. LUNG CHEONG BROTHERS INDUSTRIAL Indonesia C-13a Multi-Product Group Multi-Product Group
Robo Wunderkind Austria C-22 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Royo Bilisim Teknolojileri A.S. Turkey B-20 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
rudy games GmbH Austria C-35 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
Safety Reflector Finland Oy Finland B-21 Sports, Leisure, Outdoor Sports, Leisure, Outdoor
SE Kunststoffverarbeitung GmbH & Co. KG Germany B-15 Fashionable and Trendy Articles Lifestyle Products
Sensible Object United Kindgom B-33 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
Shenzhen Ankyl Toys Co., Ltd. China C-26 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Shenzhen Huaqing Toys Technology LTD China B-14 Model Construction, Hobbies Model Construction, Hobbies
Smart Toybox d.o.o Serbia C-20 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Spartas UG Germany B-10 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
SUNCOAT PRODUCTS INC. Canada D-12 Festive Articles, Carnival, Fireworks Festive Articles, Carnival, Fireworks
Swiss Beauty Technologies Switzerland C-11 Festive Articles, Carnival, Fireworks Festive Articles, Carnival, Fireworks
Taiwan Star Enterprise Co.Ltd. Taiwan C-19 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
Trade Service Group Limited Hong Kong B-16 Dolls, Soft Toys Dolls, Soft Toys
TRISCA - Material Didáctico, Lda Portugal C-42 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Trompos Space Spain B-27 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Velodream - Parts Kft. Hungary C-37 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Volshebniy mir LLC Russia B-25 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
waytoplay toys Netherlands B-41 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Weenect France B-26 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
Whole Novelty Company Taiwan C-40 Festive Articles, Carnival, Fireworks Festive Articles, Carnival, Fireworks
Wicked Costumes Ltd United Kindgom C-38 Festive Articles, Carnival, Fireworks Festive Articles, Carnival, Fireworks
Yoho Ltd Russia B-13 Model Construction, Hobbies Model Construction, Hobbies

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