Fair profile

Experience the Spirit of Play at the key meeting point for the toy industry. As the largest and most important event of the year, the toy fair in Nuremberg brings together all international decision-makers. Well-known brands, trendy start-ups, buyers for major chains, independent retailers and large numbers of media representatives combine to make the Spielwarenmesse a unique event for all players in the toys and games market.

Fair facts

January 28 - February 1, 2025
Please note the schedule from Tuesday to Saturday

Opening hours: 
Tuesday to Friday, 9:00 am - 6:00 pm
Saturday, 9:00 am - 5:00 pm

Messezentrum Nürnberg (Nuremberg Exhibition Center)
Messezentrum 1
90471 Nuremberg, Germany

I visit the Spielwarenmesse to see the top trends and innovations and develop new business ideas. After visiting the Spielwarenmesse, you really know the direction in which to go with your company and range. The Spielwarenmesse is very cool.

Alexander Vincent, shareholder and co-founder Ricochet, Canada

The Spielwarenmesse in figures*

  • 2,354 exhibitors from 68 countries
  • 165,000 m2 area
  • 57,000 visitors from 125 countries


Spielwarenmesse is a specialised trade fair. For this reason, admission tickets can only be purchased if you are a trade professional. Persons under 16 years of age will not be admitted – excluding children up to the age of 6 months accompanied by an approved fair participant.

* All figures refer to the Spielwarenmesse 2024.