Spielwarenmesse Digital

Your presence at Spielwarenmesse on the web

Benefit from a year-round presence on the industry platform. 

Your advantages at a glance

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Increased reach

By participating in Spielwarenmesse Digital, you extend your reach and therefore reach potential customers who you would not reach otherwise.

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Extended runtime

Present your company and products throughout the whole year.

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New leads

In the so-called back office, you receive detailed data on visitors to your company profile and your products.

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Effective preparation and follow-up

Organise appointments with potential and existing customers before the fair. You can export all information and contacts, which enables you to follow up optimally.

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Network with other exhibitors, visitors and experts from the industry and exchange valuable ideas and experiences.

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High return on investment

Increase your brand awareness with little effort and address exactly those customers who are interested in your products via targeted marketing measures.

Flexible customisation options

If you want to add to your services included in the media package, you can book them comfortably via our Spielwarenmesse Digital Shop.

Data maintenance

You would like to adjust your digital company profile? The person who is registered with us as the contact person for the fair organisation can log in to Spielwarenmesse Digital with his or her e-mail address and find the link to the Content Manager in the Communication Manager on the right-hand side.

We have already taken some basic information from your registration or from the previous event. Please check all content of the Content Manager carefully and maintain your categories and product entries for an informative profile.

If you have any questions, please contact us at any time.

Functions at a glance

Spielwarenmesse Digital offers a wide range of functions and opportunities for you as an exhibitor. Here are some of the most important functions:

Digital company profile and product presentation

Bring your trade fair presence into the digital world and present your products and services in the best possible light. To do this, we offer you comprehensive customisation options such as company description, product images, videos and descriptions, brand entries, company contacts and live chat with visitors.


The backoffice offers extensive analysis options to measure the success of your participation. For example, you can measure and evaluat ethe number of visitors, your contact and meeting requeste the leads generated. All statistics are of course also available to you as a download.

The Spielwarenmesse Digital Shop - further customisation options

Individualise your virtual presence even further. In our Spielwarenmesse Digital Shop you have the option of booking various upgrades, bundles and individual services flexibly. For example, you need more product entries or want to make a social media post on the Spielwarenmesse channels? You will find what you are looking for here.

Show expertise in the Live on Stage presentation format

In a 15-minute talk, you present your latest products or introduce your company. You can interact directly with the participants via the chat area. The content can be streamed live or made available as pre-recorded material. Afterwards, the recording is available on-demand to all participants.

Overall, Spielwarenmesse Digital offers a wide range of functions and options for presenting your products and your company digitally.