Value of Play Conference
How play promotes education, development and innovation
Following its successful debut, the Value of Play Conference will return at the upcoming Spielwarenmesse. Look forward to inspiring insights into the importance of play value — concise, expert and practical.
When: Wednesday, 3 February 2027 — 09:00–11:00 am
Where: Toy Business Forum, Hall 3A
Registration: Free entry for all trade fair visitors. No registration required – just drop by!
The event
The Value of Play Conference explores various aspects of the value of play and demonstrates how playful approaches promote education, upbringing and personal development.
The focus is on topics such as:
- Play-based upbringing and education
- Kidults (adults who play)
- Developing cognitive, social and emotional skills through play
- Play at work and in extreme situations
The Speakers
Leading international experts from the worlds of academia, the media and marketing will share their insights into the value of play. The speakers will be announced in the autumn.
The host
Dr Volker Mehringer works as a play and toy researcher in the field of childhood and youth education at the University of Augsburg. His research focuses on the quality of toys, diversity and inclusion in toys, digital play, and emotions in board and party games. He is a board member of the International Toy Research Association (ITRA).
Curious?
You can look forward to an inspiring exchange with renowned academics, media professionals and PR and marketing experts.
Any questions?
Do you have questions about the conference or would you like to find out more? We’d be happy to help.
Scarlett Wisotzki
Director Communications
Spielwarenmesse Group
Write an e-mail
